Zero Post Trends Among Gen Z, What Is It?

JAKARTA - Generation Z or gen Z often steals attention with their unique habits. Recently, their unique habit that has drawn the spotlight is to let personal social media accounts with empty posts.

This habit is known as the zero post, which was first initiated by essay writer Kyle Chayka. This term is used when Kyle focuses on how rituals share news online become rare.

"We may also be heading towards something like a zero post, a point where ordinary people, non-professional and non-commercialized ordinary people stop sharing things on social media because they feel bored with noise," Kyle said. from the BBC, on Tuesday, December 9, 2025.

Kyle argues that the zero post phenomenon could signal the end of social media, which is a time when people no longer use social media to share news online.

Then the zero post trend is increasingly applied by Z genes to their social media activities. In fact, previously gen Z was known not to care about privacy and liked to upload anything on the internet.

However, the change in habits in gene Z occurred, where they began to be reluctant to upload something on social media after experiencing saturation. Since birth, they have been exposed to internet access and think that the internet is the only source of communication.

Until finally, these types of connections eroded conversation skills in the real world, so they decided to withdraw from active activities online.

"I think social media has become less social. Social media is more about consuming this highly commercialized content," he said.

Many gen Z also feel that social media currently contains lifestyle aspirations, not about what is happening around them. This is considered to eliminate the essence of social media goals.

"If these platforms lose control of people's normal lives and ordinary people no longer feel compelled to upload content, then social media will become like television," he concluded.