The 2026 House Paint Trend, Eco-Friendly Material And New Technology Are In The Spotlight

JAKARTA - The paint and coating industry in Indonesia continues to grow, presenting the latest environmentally friendly innovations. At the Pacific Coatings Show & Conference (PCS) 2025 exhibition, more than 2,700 visitors were present, including business owners, researchers, academics, and government representatives, to see the latest trends in paint and coating technology.

The event featured participants from nine countries with 52 companies introducing a variety of new products, from decorative paints to environmentally friendly materials.

Not a few products are developed to support modern home aesthetics while paying attention to sustainability. Most of them reveal a house paint trend that will be in demand in 2026.

"During the exhibition three days, we recorded many new business opportunities and partnerships through the business matching program, which brings together layer industry players from various countries. We hope that this result can strengthen the competitiveness of Indonesia's coating industry in the global market," said Etty Anggraeni, Director of Traya Events, from the official PCS 2025 statement.

In addition to exhibitions, more than 20 international seminar sessions and six certified short courses were held, discussing technological trends, sustainability strategies, and environmentally friendly material innovations. More than 500 participants participated in this educational session, adding insight into the choice of paint and coating that is safe for homes and families.

PCS discusses important industrial topics in depth, ranging from environmentally friendly material innovation and global trends to sustainable coating and chemical market dynamics. This event creates a strategic platform for dialogue between industry leaders from around the world," said Matthias Janz, Director of Trade Shows at Vincentz Network.

This exhibition also emphasizes Indonesia's position as one of the paint and coating markets with rapid growth.

Indonesia has great potential as a global player. PCS is a cross-sector collaboration platform that accelerates the growth and innovation of the coating industry. We see many opportunities for international partnerships that can be further developed in the years to come," said Alexander Mattausch, Executive Director of Exhibitions at N\"urnbergMesse GmbH.

International participants also give a positive impression.

"We believe this is the right time to be in Indonesia during this exhibition, and we see customers here are very thirsty for knowledge. We believe in the great potential that this country has in the future," added Ceronas GmbH & Co. KG, an additive wax producer.

Meanwhile, representatives of ystral, an advanced mixing system manufacturer, emphasized the rapid growth of the Asian market.

In Asia, we see many companies investing in the latest technology, new ideas, and production methods that are completely different. That's why this market is very important for us," said the ystral representative.

"We met so many visitors who were interested and received a lot of requests for new projects, not only from Indonesia, but also from Malaysia, the Philippines, Singapore, and many other countries. Even Australia came here. Therefore, we will definitely return," he continued.

Understanding the trends and innovations in the paint industry can help you choose the right color for the home. In addition to aesthetics, it is important to consider sustainability factors, family health, and material quality. The right color is able to change the atmosphere of the house, from warm and comfortable to fresh and energetic.

With the paint and coating industry continuing to develop, the choice of new materials and technology will make it easier for everyone to create a dream home that is comfortable, safe, and beautiful.