Meta Agrees To Present Limited Ad Options For Users In Europe
JAKARTA - The European Commission stated that Meta has committed to allowing Facebook and Instagram users in the European Union to see advertisements with lower personalization rates.
This step was taken as part of the company's compliance with strict regulations in the Digital Markets Act (DMA).
The European Commission recognizes Meta's commitment to offering users an alternative choice of Facebook and Instagram services in the European Union that will display less personal ads, its official statement reads.
With this deal, Meta will provide two options, between agreeing to private data collection to display personalized ads, or choosing to share less data so that emerging ads will be more limited.
This new option is scheduled to be available to users across the European Union in January 2026.
This commitment comes after a series of intense dialogues between the European Commission and Meta, especially after regulators discovered DMA violations in April 2025 and issued a non-compliance decision regarding user approval mechanisms on the Meta platform.
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These findings encourage companies to adjust their choice system to be in line with the obligations of transparency and data protection in DMA.
"The Commission will seek input and evidence from Meta and other relevant stakeholders regarding the impact and application of this new advertising model," the statement concluded.