X Deactivates European Commission Ad Account After Fined IDR 2.3 Trillion
JAKARTA After the platform was fined quite a bit, X deactivated the European Commission's advertising account. Despite the close time, X said that this action was not an attempt to take revenge.
On the other hand, the Head of Product X, Nikita Bier, said that the European Commission had exploited a gap in Ad Composer X. While citing a European Commission fine post, Bier said the agency had entered an inactive advertising account.
Not only was it included in the account, but the European Commission was also accused of uploading links that deceived users into thinking of their posts as videos. Bier added that the Commission increased its range of posts artificially.
"As you may know, X believes that everyone should have the same voice on our platform. However, it seems you believe that the rule shouldn't apply to your account. Your ad account has been discontinued," wrote Bier, quoted on Monday, December 8.
A spokesman for the European Commission defended the allegations. Launching from TechCrunch, the unnamed spokesman denied having cheated. He also threw his mistake at X.
"The Commission only uses devices provided by the platform itself for our company accounts, just like the 'Post Composer' devices on X," the spokesperson said. He added that the Commission had suspended paid ads on X since October 2023.
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Previously, the European Commission decided to fine platform X 120 euros (IDR 2.3 trillion). This is the first fine imposed under the European Union's Digital Services Act (DSA).
The Commission alleges that the blue tick system X is deceptive. In a post, the Commission stated that the paid verification system X makes users vulnerable to identity and fraud.
In addition, the X ad repositories are considered to fail to meet the DSA requirements related to data transparency and accessibility. With the various violations mentioned, the European Commission gave X 60 days to address the issue of blue ticks and 90 days to correct ad transparency violations.