Open Astra Auto Fest 2025, ASII Boss: The Current Condition Is Enough Challenging

TANGERANG - PT Astra International Tbk. (ASII) admits 2025 is a challenging year for the automotive sector.

Therefore, Astra will provide incentives for the community through the Astra Auto Fest (AAF) 2025.

This was stated by the Vice President Director of ASII Rudy in his remarks at the opening of the 2025 AAF at the Astra Biz Center, BSD City, Tangerang, Friday, December 5.

"So, we know that we are Astra, the biggest automotive player. So, in the current conditions, the situation is quite challenging," he said.

"So, we also want to provide stimulus to the automotive market," he continued.

The 2025 AAF also offers various promos such as 4-wheel financing with 2.3 percent interest for the 1-3 year tenor, a promo for the purchase of Garda Oto car insurance in the form of outpatient health insurance bonuses, AstraPay cashback of IDR 6.8 million, an OLX Mobbi vehicle exchange service and a coupon with an Astra prize of IDR 2 million.

Then, the cashback promo for the purchase of a new car through SEVAA with a nominal value of IDR 1 million for consumers who have purchased and IDR 500,000 for new consumers and other promotions.

For visitors who carry out test drives and are lucky, they also have the opportunity to bring home one unit of Rocky Hybrid and/or Honda ADV160 Roadsync.

The draw was held on the last day of the AAF 2025 or December 7, 2025.

"This is for lucky friends, dare to try is important," he said.

Rudy hopes that the 2025 AAF event can meet the needs of customers who attend and also support national economic growth.

"Hopefully this (Astra Auto Fest 2025) can meet the needs of all customers and add confidence customers to Astra and of course the most important thing is also to contribute to the automotive industry and national economic growth," he added.

Previously, Project Director of AAF 2025 Yagimin said, AAF 2025 was attended by various automotive business lines and Astra mobility, starting from Toyota by Auto2000, Astra Daihatsu, Astra Isuzu, BMW Astra, Lexus, Astra Motor, Astra UD Trucks, Astra Otoparts, MODA and OLX Mobbi.

Yagimin emphasized that the 2025 AAF is not just a routine exhibition, but is an opportunity to get exclusive offers that are not always available at other times.

"Visitors can find a wide selection of 2-wheeled vehicles, 4-wheeled vehicles and commercial vehicles from the automotive business line and Astra mobility, as well as enjoy various special programs that are only presented during the event," Yagimin said at the Astra Auto Fest 2025 press conference at Astra Tower, Jakarta, Monday, December 1.

In the exhibition, said Yagimin, visitors can try various vehicles through test drive sessions. The vehicles prepared include Toyota Veloz Hybrid, Daihatsu Rocky Hybrid, BMW X3, Isuzu MU-X 4times4, Lexus LM and other cars.

By trying the vehicle, said Yagimin, visitors had the opportunity to get prizes for cars and motorbikes, according to applicable terms and conditions. "This is a privilege for the community," he said.

The AAF 2025 event will take place at the Astra Biz Center, BSD City, Tangerang, on December 5-7, 2025.