JNE Takes Lessons From PSBB And Ramadan

JAKARTA - In the midst of the pressure from the corona virus pandemic or COVID-19, some companies have had to close their businesses. Especially after implementing large-scale social restriction (PSBB) policies. However, PT Tiki Jalur Nugraha Ekakurir (JNE) actually benefited, because the community began to switch to buying necessities online.

JNE President Director Mohamad Feriadi revealed, when the initial large-scale social restrictions (PSBB) were implemented, JNE did experience a decline in package delivery activities. This is because production activities, shops, offices, and factories have been automatically closed and distribution has decreased. However, the decline did not last long.

"The existence of PSBB, there is a good lesson. Previously offline shopping became online shopping, shifting occurred. Even though shops, offices and factories were closed. But e-commerce is growing. This decline has been compensated. So that Ramadan has a special target, we are still optimistic despite the pandemic, growth could be more than 20 percent, "he said in a video conference, Thursday, April 30.

Feriadi explained, in fact, in the peak season of Ramadan and Eid under normal conditions, shipping activities can increase by up to 30 percent each year. However, even though due to the COVID-19 pandemic there has been a correction from the usual spike, JNE is still optimistic that there will be an increase.

According to Feriadi, this belief is supported by one of the important points of handling COVID-19, where currently people are prohibited from going home and calls for social distancing. Due to these conditions, there has been a surge in online purchases. So, this has an impact on express delivery service activity which will continue to grow. This is because the community's need for shipping services is higher.

"We are optimistic, because this Ramadan is one of the moments in which the community will send goods to family and relatives," he said.

On the other hand, JNE also assesses that there will be growth from one of its products that provides special food delivery services for a region, known as JNE Pesona. In the midst of the pandemic and Ramadan, this service is an convenience for those who miss regional specialties but cannot go home.

"Last year, the sample of pempek shipments from Palembang a day was no less than 7 tons, we see that there are lots of fish resources, the demand for pempek is also extraordinary. With the PSBB this year the potential for food delivery will grow, because people who come from certain provinces will definitely miss. hometown food, "he explained.

Feriadi said, through JNE Pesona service, his party has served the delivery of 6,000 food variants by helping to accommodate up to 2,000 SMEs of local specialty food producers.

On the other hand, Feriadi appealed to the public not to be afraid to send goods via JNE in the midst of a pandemic. He said that his party had taken preventive steps to reduce the spread of the COVID-19 pandemic outbreak.

One of them, continued Feriadi, JNE requires employees and couriers to use personal protective equipment such as masks and gloves. In fact, JNE has also tightened the inspection process on the courier officers on duty.

Most Delivered Products

Not only that, Feriadi also revealed that most of the products sent by the community during the PSBB were household goods and food. According to him, this product can be used by people who want to try their luck to become entrepreneurs. In particular, for those who experienced layoffs (PHK).

"The products that are mostly sent are household products, such as groceries. If the current pandemic conditions, health care will increase. Such as masks and hand sanitizers. Then, food too," he said.

Feriadi said, with advances in technology where needs can be found online, the community must take advantage of it. Because, anyone can sell on e-commerce.

"Right now, we are shifting. The transition from offline to online. I see this is a picture of the future that will happen more quickly. New opportunities," he explained.