Still Relying On ICE, The Reason Jetour Hasn't Played On The EV Segment

JAKARTA - Jetour, an automotive manufacturer from China, has differences with various brands from the Bamboo Curtain Country, which already present electric car lines. In fact, until now still relies on powertrain ICE.

Even though Jetour had introduced several electric cars, namely X20e. However, until now this model has not been launched. This Chinese brand provides its own reasons for not marketing the electric car line in Indonesia.

"We are new players and there are brands that are not that easy to convince consumers to buy EVs, there are things that must be sacrificed and whether this is the right time, so we have not decided when our EV will enter," said Marketing Director of PT Jetour Sales Indonesia Moch Ranggy Radisyah, when met at ICE BSD, some time ago.

However, Ranggy stated that the company is still working on (entering the EV market), until now it has not been able to provide answers.

"We have indeed brought X20e, but it hasn't set a price yet, it's nothing, so from them just looking at the exterior design, they are still positive but yes I said, whether this positive will help with positive reception, not necessarily we are still holding it," he added.

Tight competition is considered as one of the reasons for not plunging into the EV segment. Indeed, various Chinese brands continue to bombard with electric cars at affordable prices.

"It's good for us to say that all ATPMs provide the best solutions or operations for consumers. But most models will also confuse consumers, so maybe that's one of the things that makes us still unlucky," he explained.

Jetour chose to enter the PHEV segment first with the T2 model a boxy SUV that will launch next year, and priced at IDR 800 million. Unfortunately there is no detailed information regarding the specifications.

Currently, the brand already has three models, ranging from Dashing, X70 Plus and most recently there is T2.