Prudential Indonesia And Prudential Sharia Present PRUPoints, Loyalty Program To Strengthen Customer Experience

JAKARTA - PT Prudential Life Assurance (Prudential Indonesia) together with PT Prudential Sharia Life Assurance (Prudential Syariah) officially launched PRUPoints, a new loyalty program that can be enjoyed by all Prudential Indonesia and Prudential Sharia customers. This launch marks the company's strategic steps in providing appreciation for customers' trust and loyalty in a sustainable manner for the experience of customers who are more personal, have added value, and are relevant to current needs.

Designed as a modern loyalty program, PRUPoints provides added value to customers as a form of the company's appreciation for every step of their journey in maintaining protection. So that customers can enjoy the additional benefits of the policies they have, even when there is no risk. Customers can get points from premium payments or contributions, participation in various special campaigns, to various other interactions in the Prudential ecosystem.

Customers can exchange points for attractive prizes such as vouchers at restaurants, shopping vouchers, various products to exclusive catalogs that can only be accessed specifically by Prestige by Prudential customers.

Recent consumer behavior changes further emphasize that loyalty is no longer built only from product quality, but also from the experience and added value provided by brands, including for insurance. A study entitled The Truth about Customer Loyalty reveals that 37 percent of consumers rate point and reward programs as the most effective way to build loyalty.

Other global research shows that 63% of consumers feel more valued when they get rewards from brands, and 49% recommend brands that have satisfactory loyalty programs.

Karin Zulkarnaen, Chief Customer & Marketing Officer of Prudential Indonesia, said this program is a form of Prudential Indonesia's appreciation to customers, as well as 30 years of evidence of Prudential's commitment to continuing to build meaningful experiences.

"We want to always be present with customers, not only when there is a risk, but as long as they are part of Prudential. Loyalty is a belief that we continue to maintain through innovation, closer engagement, and services that provide added value," Karin said, in a written statement, Saturday, November 29.

Through this loyalty program, Prudential wants to ensure that every interaction provides a positive experience that can strengthen trust, increase loyalty, so that with satisfaction with direct services, customers will recommend insurance to relatives and their relationships.

Karin added that still in the 30th anniversary of PRUAnniversary, Prudential Indonesia invites customers and their families to gain other memorable experiences through PRUAnniversary Nobar (Nonton Bareng) in November and December 2025. This event is intended for Prudential customers located in Jakarta, Bandung, Bandung and Medan.

Vivin Arbianti Gautama, Chief Customer Marketing Officer of Prudential Syariah, also added that Prudential Syariah runs in line with Prudential Indonesia to ensure that Participants get the best experience that is modern, transparent, and remains in accordance with sharia principles.

"PRUPoints comes with four levels of loyalty Pro, Elite, Elite+, and Prestige, which offer tiered benefits, ranging from welcome points, bonus points for certain activities, to access exclusive reward catalogs. This structure ensures that Customers get awards that are proportional to their level of engagement and contribution," he explained.

To facilitate access, PRUPoints is equipped with a feature that makes it easier for customers to monitor points, exchange rewards, view transaction history, follow surveys, and share referrals to get additional points. This feature strengthens Prudential's commitment to providing a digital ecosystem that makes it easier for Customers to manage protection independently.

All PRUPoint benefits can be accepted by Customers by activating and registering with the PRUpoints account. Further information can be accessed at www.prudential.co.id/id/prupoints/term/

With the presence of PRUPoints, Prudential Indonesia and Prudential Syariah emphasized their ongoing commitment to improving service quality, as well as expanding the benefits of protection for the Indonesian people at every stage of life.