Demand For Increased Protection, BRI Life Responds With Innovation And Expansion Of Services

JAKARTA PT Asuransi BRI Life continues to strengthen its commitment to providing modern, relevant, and easily accessible life protection solutions for the Indonesian people. The positive growth of the insurance industry throughout 2025 is a momentum for BRI Life to provide product innovations as well as expand service office networks in various regions.

BRI Life's Division Head of Corporate Secretary, Ade Nasution, explained that the public's need for long-term financial protection continues to increase. This condition encourages companies to present products and services that are more adaptive and as needed.

We want to provide an insurance experience that really touches the needs of the community. Not only through product innovation, but also through the proximity of services and easier access. BRI Life ensures that every solution we present is relevant, simple, and provides real value for customers," said Ade.

Insurance Product Innovation

Entering the third and fourth quarters of 2025, BRI Life launched a number of new protection products designed to reach various segments of society.

"We present these various products as a form of partiality to the needs of the community, both those who need long-term protection and the micro-sector that require simple and affordable solutions," added Ade.

Service Office Expansion

In addition to product innovation, BRI Life is also expanding its physical service network to get closer to customers. In 2025, BRI Life inaugurated:

The presence of the contact center and the new service office is expected to expand the reach of services in areas with high economic growth potential.

Ade emphasized that the physical service office still has an important role in the digital transformation of the insurance industry.

The service office allows customers to gain a more personal face-to-face experience while increasing their trust in the company. This is part of our commitment to providing professional and high-touch services," he explained.

With a combination of updated product innovation and sustainable service network expansion, BRI Life affirms its vision to become an adaptive, trusted, and able to answer the dynamics of the needs of the Indonesian people.