F&B Perpetrators Encourage Operational Transformation Through Digital System Integration

JAKARTA - Digital transformation is becoming a major concern in all sectors, including for the Food & Beverage (F&B) industry. Interest in this transformation is getting higher, along with the increasing need for operational efficiency and consistency.

Responding to these challenges, Virtuenet, Information, Communication, & Technology (ICT) division of PT Prasetia Dwidharma together with Fresh Factory held the The Secret Formula Behind Productive and Wholesing Businesses forum.

The event, which was attended by F&B, retail, and cold chain logistics business leaders, highlighted how digital workflow and system integration can overcome the manual process that has hampered operations.

General Manager Sales (F&B Markets) of PT Prasetia Dwidharma, Iwan Mulyawan, revealed that the general problems faced by F&B industry players are time-consuming multi-layered approvals, non-uniform outlet report formats, as well as separate frontline communications.

According to him, this challenge can be overcome by adopting an integrated platform that combines communication, documents, automation, and performance dashboards in one ecosystem.

Digital collaboration technology is believed to be able to accelerate decision making, increase data accuracy, and maintain operational standards in various branches, especially for multi-outlet businesses that rely on service consistency.

Through this forum, Virtuenet and Fresh Factory emphasize that the adoption of digital collaboration and workflow technology is no longer an additional option, but rather an important foundation for F&B businesses that want to grow fast and maintain service quality across branches.