Shopee MSME Campus Trains Millions Of MSMEs Since 2021, MSMEs From Tasikmalaya Tell Their Experience

JAKARTA - Since its launch in 2021, the Shopee MSME Campus has provided training access for MSMEs to strengthen digital skills in order to optimize business on digital platforms. Within 4 years, the achievements of this training program have had a significant impact on efforts to digitize MSMEs.

"We see that MSME friends from all over Indonesia need to be reached as well as for education and training about digital skills," explained Shopee Indonesia Deputy Director of Public Affairs, Radynal Nataprawira at the Ministry of MSMEs Building, on Tuesday, November 18.

Radynal added that since the beginning the Shopee MSME Campus came with one goal, namely to expand access to digital education for MSME entrepreneurs throughout Indonesia.

"We believe, when MSMEs have access to science and technology, they can develop faster and open wider market access," said Radynal.

Deputy for Small Business at the Indonesian Ministry of MSMEs, Temmy Satya Permana in his remarks at the launch of the Shopee Online Class MSME Campus program Special Edition 10th Birthday said that digitalization is the key for MSMEs to be competitive and encourage business growth in the digital era.

"Of the 64.2 million MSMEs in Indonesia, about 25 million have been onboarded to e-commerce, reflecting the MSME's adaptability to the changing times," said Temmy.

Facilities such as Shopee Class Online MSME Campus are an important form of support in an effort to improve MSME digital skills as a whole. From the reports we received, 514 cities and regencies throughout Indonesia have experienced the benefits of training from the Shopee MSME Campus. It's not just stuck in big cities, but throughout Indonesia," continued Temmy.

For the form of Shopee's commitment to supporting the development of MSMEs throughout Indonesia, Radynal stated that Shopee as an e-commerce platform not only provides facilities for MSMEs to expand the market, but also supports MSMEs to strengthen digital literacy and skills in order to optimize business potential in the digital ecosystem through the Shopee MSME Campus.

There are already millions of MSMEs that we provide education and training through the Shopee MSME Campus. This year, we are also kickoffs in 2025 by opening their online classes in the hope that all MSMEs in Indonesia can be affordable. From this distribution, we also found that there were more than 350.000 hours of training provided to friends (MSMEs in Indonesia) through our program," added Radynal when confirmed.

These millions of MSMEs carry out education through nearly 400 training modules, containing materials relevant to the concrete needs of MSMEs to do business in the digital era, including optimizing store operations, utilizing optimal Shopee features and programs, and breaking through global markets.

"As for the impact that we hope can be owned by MSME friends who have participated in the Shopee Online Class MSME Campus, where in the future they can further master the strategies needed to optimize operations, increase sales, and make their business grow with Shopee," continued Radynal.

A number of MSME entrepreneurs stated that the Shopee MSME Campus helps them to develop their business through digital platforms. Education on how to manage stores to take advantage of features and campaigns at Shopee is a catalyst for MSMEs to optimize sales at Shopee.

"I've just started a business, only about 1 year. After I participated in training at the Shopee Online Class MSME Campus, I just understood how to optimize features at Shopee, such as Shopee Advertising, Affiliate, and so on. The knowledge I got from this training I applied and Alhamdulillah the impact was felt on the sale of my shop, "said Neneng Rida, shop owner

ARRIFA Home Living from Jakarta who sells various kitchen utensils at Shopee. The same thing was expressed by Triani Restianti, a Hirakiya brand owner from Tasikmalaya whose shop has the status of 'Shopee Mall'. According to Tri, the training topic from the Shopee Online Class MSME Campus is very relevant to the needs of MSME entrepreneurs like himself, thus having a direct impact on shop sales at Shopee.

"I am very happy with the training at the Shopee Online Class MSME Campus. There are so many insights that I get and can be directly applied to our business. The materials presented are indeed effective to help us maximize sales, such as marketing strategies at Shopee using Shopee Live, Affiliate Marketing Solution (AMS), and so on. Since 2021 I have participated in the training of the Shopee MSME Campus and immediately applied my knowledge, Alhamdulillah, the improvement was felt very much," said Tri.

This year, Shopee celebrates 10 years of travel in Indonesia. In a series of celebrations for the 10th anniversary, Shopee presents 10 special edition online class training sessions which will take place on 18 November-9 December 2025.

The 10 special edition online class sessions will be performed by competent and inspiring speakers from the top Shopee seller, Shopee seller mentor, and experts in their field. This series of training marks Shopee's 10-year journey to Indonesia as a friend of the MSME journey and local entrepreneurs to be competitive and advance to class," said Radynal.