TikTok Launches New Ways To Recognize And Category AI Content

JAKARTA - Currently, there are many Artificial Intelligence (AI) tools that can be used to make videos, such as Veo 3 or Sora. These tools are getting more sophisticated so that the results are difficult to distinguish.

Ironically, AI-made content is easy to find, especially on popular video platforms like TikTok. To help users differentiate original and AI-made content, TikTok will clarify the Content generated by AI (AIGC).

This effort includes testing tools to regulate AI content in users' feeds and more sophisticated labeling technologies. The first action TikTok took was to launch transparency tools to recognize, shape, and understand AIGC.

In the coming weeks, TikTok will test new content controls in the 'Public Management' feature. This control will help users to choose how much AIGC they want to see on the For You Page (FYP) feed.

"AIGC settings are designed to help users adjust a variety of content in their feed," TikTok explained on Wednesday, November 19. With this control, users who like AI content can see more, while those who don't like it can reduce it.

To strengthen AI-generated content labels, TikTok is also testing a solution called 'invisible watermark'. This is a technology that is claimed to be 'sophisticated' because it provides an additional layer of protection for content.

This watermark can only be read by TikTok making it difficult for others to delete it when the content is re-uploaded. TikTok requires users to label realistic content generated by AI and uses various layered strategies.

This effort includes the use of cross-industrial technology called Credential Content C2PA. This technology embeds metadata into Content which has helped label more than 1.3 billion videos to date.

In the next few weeks, this watermark will be added to AI content created with TikTok devices, such as the AI Editor Pro. According to TikTok, "This water mark will help us label content more reliably."