Issuer Entertainment And AI Folago Successfully Gaet 55,000 Spectators While Holding Their First Digital Concert
JAKARTA - Issuer Entertainment & AI Media Commerce PT Folago Global Nusantara Tbk (IRSX) has again stolen the attention of investors after the first digital concert produced by its subsidiary, Folago Live Entertainment, recorded an outstanding performance on TikTok LIVE.
The concert titled Suara Hati Titi' which featured the Titi DJ diva managed to record 55,000 spectators, 730,000 gifting, and 464,000 likes, and up hundreds of millions of rupiah in just one night. This performance led the concert to rank number one Daily Live TikTok, making it one of the largest digital entertainment achievements in Indonesia.
From a business perspective, this digital concert model shows the potential for high monetization through gifting, sponsorship and interactivity, in line with the Folago strategy of expanding its live streaming-based digital entertainment portfolio.
This collaboration is one of the suitable events for brand owners to expand branding value to Indonesian audiences nationally or regionally. The success of this event is also an example of innovation and funnel for artists & content creators to expand their reach & potential income through digital concerts.
Folago Live Entertainment CEO, Subioto Jingga, stated that this performance is validation for the industry.
"The success of this digital concert confirms that the platform-based live entertainment can become a sustainable new stream revenue, as well as expand the artist's reach to the global audience," he said, Monday, November 17.
Titi DJ herself expressed her gratitude for the high enthusiasm of the audience. "The support I received that night was extraordinary. I felt the audience's energy reached the screen," he said.
For investors, this success shows the strengthening of the Folago position in the digital entertainment market. The public is now looking forward to the next step from IRSX in developing concert formats and live events in the TikTok Indonesia ecosystem.
SEE ALSO:
With this achievement, the Suara Hati Titi concert is considered not only as a success of digital entertainment events, but also a validation of a content-based business model based on live entertainment driven which is considered to have the potential for commercial expansion, replication of formats, and wider integration of brand partnerships in the future.
For market players, this success opens up opportunities for IRSX to strengthen the fundamentals of the digital content business and the potential for increased valuation based on engagement economy and digital event monetization.
In the future, Folago Live Entertainment is confirmed to be exploring a larger-scale digital concert format, cooperating with premium talents, and expanding regional audience penetration. Investors are advised to pay close attention to the company's continued roadmap, particularly regarding the potential for product synergy, collaboration, and cross-platform monetization in 2025.