22nd Anniversary, Cleo Introduces New Product Eco Lite In Surabaya

SURABAYA Cleo launched a new product called Cleo Eco Lite at the Cleo 22nd Fest event which was held at Delta Plaza Surabaya, Saturday 15 November. This launch coincided with Cleo's 22nd birthday celebration which attracted more than 100,000 visitors.

Cleo Eco Lite is claimed to be the lightest bottled drinking water in Indonesia, both in terms of content and packaging. Using nano filter technology, this product offers the sensation of drinking pure water that feels lighter in the body. New packaging that uses fewer plastics is also called more environmentally friendly and practical for daily activities.

"Through Cleo Eco Lite, we want to present a choice of hydration that is not only healthy, but also light both for the body and for the earth," said Tanobel President Commissioner, Hermanto Tanoko in his statement, Sunday, November 16.

Cleo 22nd Fest features various activities for all groups, ranging from Cleo Smart Run, Cleo Jalan Sehat, 3on3 basketball competition with NextGen, to mukbang competitions, bands, dance, singing, and coloring children.

Visitors also enjoyed music performances from Andra & The Backbone, Fleet, and Coldiac, as well as more than 100 local culinary tenants. Cleo Brand Ambassador, Denny Sumargo, and a number of young creators including Jerhemy Owen also enlivened the event.

On this occasion, Cleo again held a draw for the third batch of the Berkah Rejeki billion program. In this batch, the company distributed prizes in the form of one car, two Umrah packages, four motorbikes, ten electric bikes, 15 gold pieces, and 25 cash prizes.

"This program is a form of our gratitude to the people who have trusted Cleo for 22 years," said Tanobel Director Melisa Tanoko.

Cleo also appreciated the more than 30,000 participants of Cleo Jalan Sehat through a lottery with prizes of hundreds of millions of rupiah, including dispensers, stoves, mountain bikes, electric bicycles, and one car.

"We want to give appreciation to all participants who have participated and show the spirit of healthy living with Cleo," added Melisa, who hopes that this activity can encourage people to maintain a healthy lifestyle and care about the environment.

Through a series of Cleo 22nd Fest events and the launch of Cleo Eco Lite, Cleo emphasized her commitment to invite the public to start a small step towards a healthier, lighter, and environmentally friendly life. The company stated that it would continue to innovate and strengthen its closeness to society as a pioneer of pure water in Indonesia.