Tokopedia And TikTok Shop By Tokopedia Move Local Digital Economy
JAKARTA - The campaign on the twin dates of Promo Guncang 10.10 at Tokopedia and TikTok Shop by Tokopedia (TikTok Shop) has proven to drive the local digital economy. At Tokopedia, areas such as West Papua, Gorontalo, and South Kalimantan recorded the highest increase in transactions during the campaign period.
While on TikTok Shop, a number of areas, namely Southeast Sulawesi, Maluku and Jambi, experienced the largest increase in transactions. To encourage the growth of the digital economy in more regions in Indonesia, these two platforms present the Guncang 11.11 Promo which will culminate on November 11, 2025.
This year, the digital sector is estimated to contribute 8 percent to the national GDP, and could rise 9-10 percent by the end of 2025. E-commerce is still the main driver, accounting for around 72% of the total value of the digital economy. Indonesia is now the largest digital market in Southeast Asia, with the potential to reach US$600 billion by 2030.
"As an effort to boost digital economic growth in Indonesia, we are holding a series of monthly grand campaigns at Tokopedia and TikTok Shop, including Sale Salaries starting every 24 or 25, and Guncang Promo culminating on twin dates the following month. This initiative brings an increase in the number of sellers by 46.8 percent. This means that more and more business actors believe in utilizing Tokopedia and TikTok Shop for #JualanNyaman. Orders can also increase by an average of 45 percent," said Stephanie Susilo, Senior Director of Tokopedia and TikTok E-commerce Indonesia, Wednesday, November 5th.
Several product categories with the highest orders at Tokopedia and TikTok Shop during Promo Guncang 10.10 took place, including: Cellphones and Tablets, Automotives, Food and Drinks, Beauty and Personal Care, and Muslim Fashion. The strength of each e-commerce platform will continue to complement each other in order to encourage the business growth of cross-industrial business actors or those from various product categories.
"Therefore, we continue to urge sellers to take advantage of Tokopedia and TikTok Shop simultaneously to work on the huge market potential, especially at special moments such as double date," explained Stephanie.
Terlaris Di Promo Guncang 10.10
Product Category
Products
Tokopedia
TikTok Shop
Fashion
Socks, Shorts, Sports Clothes
Hijab Instant, Pasmina, T-shirts For Children
Beauty And Self-Defense Care
Face Serum, Deodoran, Hair Parfum
Pasta Gigi, Lipstick, Perfume
Food And Drinks
Cooking Oil, Instant Coffee, Chips
Roti, Tea, Crypto
Electronics and Automotives
Camera, Cellphone, Headphone
Car Parfum, Helmet, Motor Aki
At the peak of Promo Guncang 11.11, buyers can enjoy various benefits that can make the #BulanjaAman experience more affordable, such as Paid Tokopedia Shopping Up to Hundreds of Millions, discounts of up to IDR 1.2 million, vouchers 99 percent, and flash sales of IDR 11 thousand at Tokopedia, as well as discounts of IDR 1.1 million, vouchers 50 percent, and free shipping for all on TikTok Shop.
Based on the data, the average increase in transactions of a number of product categories, such as Food and Drinks and Electronics and Automotives, thanks to Sale and Promo Guncang salaries, was recorded at 58.4 percent and 75.5 percent, respectively.
"Food and drink are products that can directly affect the body or health, while Electronics and Automotives are goods that tend not to be cheap. When data shows that these two categories of products have experienced a spike in transactions, it means that more and more buyers believe that they can #BulanjaAman through Tokopedia and TikTok Shop," said Stephanie.
There is something different in the Sale and Promo Salaries series Guncang 11.11 2025. The period of this grand campaign was enlivened by Tokopedia's exclusive collaboration and the world's most popular language learning application, Duolingo, through the iconic green owl mascot of both brands, namely Toped and Duo, which have similarities.
Since October 25, 2025, Toped and Duo have often come side by side through social media, digital publisher, and outdoor media, showing humorous rivalry. Tokopedia's head of Marketing, Jonathan Theon Locanawan, previously said that this collaboration was Tokopedia's effort to remain relevant and at the same time affirm the strength of the brand and marketing of intellectual property (KI) as a local brand.
More than that, this collaboration reflects the belief that collaboration and innovation can create real impacts, as well as be a positive example for the digital industry as a whole. To date, the most popular content from this collaboration is Tokopedia and Duolingo Collaboration Announcement content, with impressions and engagement achievements 80.74 percent higher than usual content. At the peak of Promo Guncang 11.11 on November 11, 2025, Toped and Duo will present something very special.