Indonesia's YouTube Ecosystem Grows Rapidly, Watching Time Increases 20% In 2025
JAKARTA - The YouTube ecosystem in Indonesia continues to experience massive growth. This global video platform recorded a 20% increase in watch time in 2025, compared to the previous year.
The maturity of the local creator industry is also further strengthened by the fact that YouTube noted that there were around 3,000 YouTube channels that managed to penetrate the number of one million subscribers.
Meanwhile, data from the 'Google/Kantar survey, Future of Video' also revealed, as many as 90% of Indonesians agree that YouTube has the most trusted creators for product recommendations when shopping.
"And these creators make YouTube the center of world culture. This means that we call it the epicenter of culture. And this is where the trend was born, social movements began," said Country Director of Google Indonesia, Veronica Utami at the Press Briefing YouTube Festival on Wednesday, November 5 in Jakarta.
The same survey also found that 92% of viewers in Indonesia strongly believe in YouTube creators, especially for product recommendations they want to buy.
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This trust is the driving engine for the video commerce sector. YouTube said that the contribution of video commerce in Indonesia has jumped dramatically, where by 2024, this figure has shot up to 20%, compared to 2022 which is only 5%.
They agree that YouTube has trustworthy creators. Especially when they're trying to make decisions with what they need to buy. And this is higher than other platforms," added Veronica.