Kaza Mall Presents New Tenant, Completes The Choice Of Fashion For A Commercial Area Owned By PP Properti

JAKARTA - PT PP Properti Tbk (PPRO), one of the well-known property developers in Indonesia, has again strengthened the position of its commercial area as a dynamic business and lifestyle destination. This time, the Kaza Mall Surabaya, officially attended a new tenant and carried out the grand opening of Ria Busana, a national retail fashion brand that has been widely known by the public on Saturday, November 1.

The Grand Opening Ria Clothing event took place on the Ground Floor Floor of Floor Kaza Mall, marked by a band cutting and cutting of the cone which was attended directly by Owner Ria Clotha Ramlan Ginting, Director of Ria Busana Leonardo Ginting, Group Head of Operation Ria Busana Marpany Djarkasi, President Director of PPRO Dyah Rahadyaninie, and the management of Kaza Mall. Ria Busana's presence is part of a strategic partnership between PPRO and Ria Busana in strengthening the potential of the Kaza Mall area as a lifestyle and business destination in East Surabaya.

This inauguration was also enlivened by the presence of well-known influencers who added to the lively atmosphere and expanded the exposure of events on various social media channels. This momentum is an important step for Kaza Mall in strengthening its position as a lifestyle and business destination in East Surabaya, as well as opening up new opportunities for business actors to develop in the growing PPRO-owned area.

As a national fashion retail network that has been established since 1996, Ria Busana now has more than 90 outlets spread across major cities in Indonesia. Carrying the concept of 'Fashion for Everyone', Ria Clothing offers a wide selection of clothes and accessories for infants, children, women, and men at affordable prices and styles that always follow the latest trends.

"The presence of Ria Clotha at Kaza Mall is a tangible manifestation of our strategy in strengthening the potential of the PPRO commercial area in Surabaya. We want to present an area that is not only a shopping ground, but also an active, dynamic, and sustainable economic value space," said Afrilia Pratiwi, VP Corporate Secretary of PPRO, in a statement, Monday, November 3.

Located in Kapas Krampung, Kaza Mall comes with the concept of mixed development that combines modern markets, trade centers, malls, and hotels in an integrated area. Known as the mainstay mall of the Surabaya City Government, Kaza Mall is also often the place for implementing various government activities and city community events. With complete facilities, including indoor parking areas that can accommodate up to more than 1,500 vehicles, this area is increasingly showing its potential as a center for business and entertainment activities in Surabaya.

Surabaya is a potential and dynamic market. We hope that Ria Busana's presence at Kaza Mall can be a fun family shopping destination while strengthening good relations with customers in East Java. We are optimistic that this will further revive the Kaza Mall area and create positive synergies with the Palm Park Hotel & Convention Surabaya, so that this area continues to develop into a competitive integrated business, shopping and recreation destination in Surabaya," added Afrilia.

As a form of appreciation to customers and support the vision of the Sustainable Development Goals (SDG), PPRO is currently launching the Super Sensational PPrize 2025 program. In this program, every purchase of PPRO units throughout 2025 will have the opportunity to win the main prize in the form of a BYD Seal and a BYD M6 unit, two premium electric vehicles that represent PPRO's commitment to a green living future.

This program is valid until November 30, 2025, where the lottery of prizes will be carried out transparently in December 2025. This moment coincides with the 12th PPRO anniversary, where PPRO will involve notaries and related agencies. This initiative is part of the PPRO sustainability program which aims to encourage an environmentally friendly lifestyle while strengthening customer relationships and loyalty.