Harra. So New Catalyst For Authentication Self-Expression
JAKARTA - Collective music from Bandung, Harra., was appointed as Converse Indonesia's newest catalyst this season. This appointment cannot be separated from the spirit of authentic self-expression. They are considered as a manifestation of a generation that finds beauty in honesty and connection.
As is known, the group, which was formed in 2019, has just released their Extended Play (EP) debut, "4 Eyes, 5 Stories" into creative voices that represent the spirit of expression and freedom.
Harra. see that this collaboration cannot be separated from their similarities with the Converse, which wants to inspire people to be creative.
"Music Harra. Capture the authentic stories and emotions that define today's youth: sincere, brave, and honest," said Isaac G. Mondi (vocals) in his statement, Tuesday, October 28.
Just like Converse inspired individuals to be creative, Harra. channeling the same energy through their songs," said Asilah Andreina (vocals).
In addition, the All Star Class of '26 was also introduced, a youth community consisting of dozens of art activists, athletes, and creative change drivers who were on the rise.
This initiation is a global community platform dedicated to supporting and empowering young creators who are developing. Being an All Star means embracing freedom to be creative in their own way, challenging norms, and being at the forefront of music, art, sport, and culture.
One of the young creatives who are members of the All Star Class of 26 is Rizki Utomo Pra Ramadan (Tomo), a dislike who is also a photographer as well as a creative director. He is active in the Jakarta scene with Arecca Crew with a dislike experience that includes hiphops, R&B, afro, amapiano, and inter-cultural genres.
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In addition, there are still rapper Sayla Advani, musician and model Salim Lubis, skater Irfan (NEBIC), rapper and musician Antipin Utama (Kid Ani), 3D designer Bryant Djong, and stylist Eva Purba who are members of Cohort Jakarta.
Later, Tomo will be involved in music, content, and styling performances that bridge music, fashion, and local communities.
At the same time, Converse also offers a variety of styles and colors in its latest collection, for every moment of celebration and perfect gift for young people who want to appear trendy and expressive. This collection includes Chuck Shine, Run Star Trainer, and Classic Trainer.
Through this collection, we encourage audiences to embrace their unique styles and celebrate the end of the year in their own way, whether through fashion, creativity, or personal achievements, said Ramadini Anggun Pradistha, Brand Marketing Division Manager of PT MAP Active Adi Perkasa.
"Our message is clear: no one size is suitable for all in terms of celebration and self-expression," he said.