Electronic Arts Collaborates With AI Stability To Develop Games With AI

JAKARTA - Electronic Arts announced a partnership with AI Stability, to jointly develop artificial intelligence (AI) models, devices and workflows in game developers in the future.

For more than 40 years of standing in the gaming industry, EA is ready to expand the use of technology to encourage creativity, strengthen imagination, and accelerate expressions in the world of gaming.

"Creativity has always been at the heart of everything our team does," said Kallol Mitra, VP of Creative Innovation at EA. Together with AI Stability, we strengthen that creativity. Providing artists, designers, and power developers to dream bigger and build more.

The first initiative of this collaboration is to accelerate the manufacture of Physically Based Rendering (PBR) materials through the development of a new workflow driven by artists, for example, a tool that produces a 2D texture that maintains the proper color and accuracy of light in any environment.

This partnership will allow EA to deliver the same speed and scale across 3D space by accelerating the content creation process and ultimately allowing artists to do more.

In addition, this partnership will also explore an AI system that can visualize the entire 3D environment first from a series of orders, which allows artists to creatively direct game content creation.

"By integrating our 3D research team directly with the artists and developers of EA, we will open the next level in world building power," concluded Prem Akkaraju, CEO of AI Stability.