Low Interest, Apple Cuts IPhone Air Production To One Million Units
JAKARTA Apple will cut the number of iPhone Air productions to one million units. This decision is based on a much less market demand than the company's target.
Launching from The Elec report, this decline occurred globally. This shows that China's high iPhone Air sales rate does not affect the overall sales of these thin phones.
Previously, the enthusiasm of the Chinese people for the iPhone Air was reported to be very high. This can be seen from the iPhone Air which sold very quickly in the country. However, for the Western market, the sales figure is much lower.
According to market analysts, citing from Gizmochina, the combination of prices and iPhone Air specifications is the cause of the low user interest. Consumers prefer the iPhone 17 because it is considered better or the iPhone 17 Pro model because of the premium features and camera.
This unsatisfactory iPhone Air performance reflects a very thin device sales trend. Although the design feels attractive, the responses often vary because of the performance offered.
Phone manufacturers usually compromise a lot on these devices to reduce their weight, such as reducing battery capacity or offering fewer camera options. These two things can be seen on the iPhone Air.
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Interestingly, this iPhone Air cut step contradicts Apple's strategy for other product lines. The tech giant is actually planning to increase production of the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max.
Apart from the iPhone Air, the lean smartphone Samsung Galaxy S25 Edge is also reported to have the same fate. According to The Elec report in July 2025, Samsung reduced the number of phone productions due to its disappointing sales figures.
In the first three months after the device was released, Samsung should have been able to maintain the number of sales. However, the sale of the 5.8mm phone actually declined sharply. This shows that large mobile phone companies still have to find ways to maintain their latest innovations in the market.