Opening The First Store In Singapore, Buttoncarves Proves The Big Steps Of Expansion

JAKARTA Buttonscarves officially opened its first store at Jewel Changi Airport, marking an important step in brand expansion strategies in Southeast Asia. As one of the most visited lifestyle and retail destinations in the world, Jewel Changi offers a strategic location for brands that have a global vision.

Located in the Changi Airport complex, Jewel Changi is known for its architectural beauty and immersive experience it offers, ranging from the Rain Vortex icon, the world's highest indoor waterfall, to the choice of luxury retailers, classy culinary, and indoor gardens. With more than 80 million visitors each year and the huge proportion of international tourists, Jewel Changi has now gone far beyond its function as a transit gate; it has grown into a global destination where culture, business, and creativity meet.

Located strategically in Basement 1 (B1 - 256), Buttonscarves' latest store is present not only as a place to shop, but also part of a lifestyle ecosystem. Through its distinctive modern touch and modest aesthetics, Buttonscarves is expanding its reach to the international community, from tourists to fashion lovers who follow world trends.

More than just a shopping spot, this store is designed as a place to share meaning through gifts. Buttonscarves' collection of signature scarf and brooch is packaged in a gifting-ready display, providing a personal and classy gifting experience. One of the main highlights is the exclusive Caribbean Voile scarf collection which is only available on Jewel Changi Airport outlets, each strand is designed with details that reflect credit, quality, and a strong story.

The opening of this store also marks the stronger Buttonscarves position on the international stage. This moment became even more special when Buttonscarves CEO Linda Anggrea was invited as a speaker at the prestigious NEXT IN VOGUE event organized by Vogue Singapore, a platform that highlights the future of fashion and culture.

Joining a series of influential figures from the Asian region, Linda shared her views on the development of modest fashion which is now no longer a small segment, but an important part of global fashion conversations. Its presence is a reflection of Buttonscarves' role as one of the main players in shaping an inclusive and globally relevant modern fashion modest face.

"The opening of our first store in Singapore is an important moment for Buttonscarves. As a regional hub with international reach, Singapore provides us with the opportunity to connect with local communities as well as reach a global audience," said Linda. And in the same week, being part of NEXT IN VOGUE is also a historic milestone, not only for me, but also for our brands. This is proof that fashion modest now has a role in shaping the new chapter of the world fashion industry.

To celebrate this move, Buttonscarves also introduced the Singapore 2 Series, a collection of collaboration results with the Singapore Tourism Board. Inspired by the beauty of Singapore and its cultural wealth, the series comes in 16 beautiful color choices, including two exclusive colors available only on the Jewel Changi Airport store.

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As part of this launch, Buttonscarves also provides a new touch to favorite local culinary, Uncle Chieng Ice Cream, with its cart membraneing in viva magenta and Bitum monograms typical of Buttonscarves, combining local flavors with elegant brand touch. Through this great step, Buttonscarves not only opened new stores, but also opened a new chapter with more collaborations, innovations, and works, without leaving its trademark: graceful design, strong cultural connections, and enthusiasm to always be relevant on the global stage.