Exploration Room For Indonesian Children Towards A Great Generation

JAKARTA Every child has unique potential that can grow in various forms, ranging from way of thinking, expressing, to channeling their creativity. This potential can only develop optimally if the child gets the right support and environment.

In the fast-paced digital era, children have many opportunities to learn and be creative, but on the other hand, the swift flow of information also brings new challenges to their growth and development process.

Without wise assistance, children can find it difficult to recognize their abilities and build self-confidence. These are two important things in forming a strong and superior generation.

A study from the Faculty of Medicine, Udayana University revealed that self-confidence has a big role in helping children hone their social skills and develop their potential.

The same thing is also mentioned in the book The Parental Education Series entitled Helping Children Confident, published by the Ministry of Education and Culture, which emphasizes the importance of providing space for children to show skills and feel that their contribution is appreciated.

Support from parents is also a key factor, not only to motivate, but also to give children the opportunity to try new things according to their interests and talents.

Understanding the importance of this, an event titled Kidversity 2025 comes with the spirit of Extraordinary Generations. This program invites Indonesian children to dare to explore their potential and learn to believe in their own abilities.

Understanding the needs and challenges of today's parents and children, MY BABY Kids, the 100% Indonesian trusted child care brand from Tempo Scan Group presents MY BABY Kids Kidversity 2025 with the theme Extraordinary Generations.

"We chose this theme because we believe every child has extraordinary uniqueness and potential. However, they often need space and opportunity to try new things, explore, and learn to believe in themselves," said Tiffany Pratiwi Suwandi, Deputy GM Brand Communication & Content MY BABY, from MY BABY Kids' official statement.

"Through the spirit of Extraordinary Generations, MY BABY Kids wants to inspire parents to provide a growth space that encourages children to dare to show their best potential. We want to accompany parents to grow future generations that are not only academically intelligent, but also have strong character, empathy, and confidence in facing a growing world," he continued.

This activity is also a forum for children from various regions to channel their talents through exciting and educational activities. Since May 2025, the Kidversity 2025 program has explored six major cities in Indonesia, namely Jakarta, Bandung, Yogyakarta, Medan, Semarang, and Surabaya through the school-to-school roadshow.

There, thousands of children aged 4' 9 years participated in various competitions such as coloring, talent competitions, to coding challenges for elementary school children. In addition, there is also a digital competition on Instagram that provides opportunities for children from all over Indonesia to appear confident, both individually and in groups.

"As a child care brand from Tempo Scan that Indonesian parents have trusted, MY BABY Kids is here to assist every stage of children's growth and development through a complete and quality series of care products," said Tiffany Pratiwi Suwandi, Deputy GM Brand Communication & Content MY BABY Kids.

"We understand that today's children are active and full of curiosity, therefore every MY BABY Kids product is designed to protect and care for the skin so that they are free to explore. Through Kidversity activities, we want to invite more parents not only to provide the best care, but also to create meaningful moments of togetherness with the Little, because we believe, support and trust from parents is an important foundation in shaping a generation of children who are tough, brave, and ready to face the future," he added.

The highlight of the event titled Big Bang Kidversity 2025 was held on October 18, 2025 at Piazza Gandaria City, Jakarta. This grand final was lively and inspiring, featuring the Top 10 Best Finalists from the roadshow and digital competition. Also enlivened by performances from Kidos Band and Quinn Salman, as well as the presence of one of the Magic 5 stars as MC. In this event, the three best participants received the main award, including prizes of millions of rupiah, exclusive hampers, and the opportunity to appear on national television.

This series of activities is a tangible form of efforts to support Indonesian children to recognize their potential and grow into a confident, creative, and daring person. Through activities such as Kidversity, it is hoped that more Indonesian children can develop into a great generation in the future. Generations that are not only intellectually intelligent, but also mentally strong and ready to face the world with optimism.