Google Clarifies Ad Marking In Search Results, Can Be Hidden Too

JAKARTA - Google announced an update on the display of advertisements on the search results page to make it easier for users to recognize and navigate sponsored content.

From now on, text ads will be displayed in a group with a Sponsored result' label that is larger and remains visible when the user scrolls the page.

Google says that these changes are designed to make it easier for users to distinguish organic results and paid results, in line with Google's transparency standards for advertising tagging.

This new, larger label remains visible when users scroll, clarifying which results are sponsored upholding the leading standards in our industry for the advantage of advertising labels, Google wrote in its announcement.

In addition, Google also added new "hide sponsorship results" controls that allow you to shrink text ads by one click if you want to focus solely on organic results.

In its testing, Google found that this new design helps users navigate the top of the page more easily.

This new design retains the same ad size and you'll never see more than four, added the search giant.

This Sponsored result' label will also be applied to other ad formats such as Shopping ads. Google says these updates are starting to roll out globally on desktop and mobile devices.