Toyota's New Project Involving Century, Daihatsu, And GR Will Be Announced October 13

JAKARTA - The long-awaited Toyota "New Project" finally found a bright spot. Toyota Motor Corporation chairman Akio Toyoda officially announced that the full details of this ambitious project will be dismantled on October 13 at 13.00 local time.

This announcement came after Toyota updated the countdown on its official website on October 4. What makes this project even more eye-catching is the involvement of a number of important brands under the Toyota Group umbrella.

Citing Japanese local media posts Car Watch, Monday, October 6, the project is confirmed to involve five main brands ranging from Century, Lexus, Toyota, GR (Gazoo Racing), and Daihatsu.

Previously on September 21, what caught the attention of netizens and automotive industry observers the most was the change in the composition of the logo uploaded by Chairman Akio Toyoda himself on his Instagram account. In the latest composition, the Century logo or an ultra-luxury brand often called "Rolls-Royce Japan", is placed right in the middle.

This changing logo arrangement has sparked wild speculation. Does this hint at a shared platform that will be used by all brands, from Daihatsu which focuses on compact cars to luxurious Century?

Will Century take a central role in Toyota's global strategy going forward? Could this be a new technology alliance that will overhaul the division of inter-brand roles?

Toyota Motor Corporation has confirmed that their internal magazine, the Toyota Times, will broadcast this announcement live to thoroughly explore all the details that have been kept secret. This guarantees that the entire mystery, from Century, which is now in the middle to the roles of GR and Daihatsu in it, will be answered.

Pengumuman nanti diprediksi berpotensi mengubah landscape strategi merek dan produk Toyota Group secara fundamental.