LittleTAN BTS Figure Can Be Collected, Complete From RM To Jung Kook

JAKARTA - The wave of popular Korean culture or K-Pop continues to color various industries in Indonesia. Not only in the realm of music and fashion, collaboration with global brands is now increasingly being carried out to provide exclusive products for fans.

One of them can be seen from the steps of fast food restaurants such as McDonald's Indonesia which launched Happy Meal TinyTAN, a collection of toys with the theme of BTS animated characters.

In this collaboration, customers can collect figures of seven BTS members, namely RM, Jin, SUGA, J-hope, Jimin, V, and Jung Kook.

"BTS is a global cultural phenomenon that inspires millions of people through works and positive messages. BTS members are also known to be compact and full of joy in every moment of togetherness. We hope that this spirit can be felt by our customers, both with family, friends, and the fan community," said Caroline Kurniadjaja, Associate Director of Marketing McDonald's Indonesia.

Customers and fans of TinyTAN can get their idol figures and collector cards through purchasing certain packages. In addition, there is also an interactive digital game titled 'The Power Up' which can be accessed via the QR Code on packaging.

Happy Meal TinyTAN's collection is divided into two editions. The Throwback Edition features costumes like in the Permission to Dance music video, while Encore Edition comes with a custom design for this latest collaboration.

In Indonesia, figures will be released in stages, namely theROWback Edition: RM, SUGA, and Jung Kook (19 September), V and J-hope (26 September), as well as Jin and Jimin (3 October). After that there is an Encore Edition edition consisting of figures RM, SUGA, and Jung Kook (10 October), V and J-hope (17 October), as well as Jin and Jimin (24 October).

The game The Power Up allows players to choose BTS songs to accompany the rhythmic mission on the phone screen. The character TinyTAN will perform with animated choreography following rhythm, adding to personal experience for ARMY and K-Pop lovers.

"We hope that collaboration with TinyTAN will receive a warm welcome from customers, and hopefully it can be a special way for ARMY and K-Pop fans in Indonesia to celebrate the moment of BTS's highly anticipated return," concluded Caroline.