Whisnu Santika, Dipha Barus And Ramengvrl Highlight Hustle Culture To Flexing On Single IYAIYA

JAKARTA - Whisnu Santika went further through her music career, not just a leader on the dance floor, but a musician who presents reflective works as a marker of the times.

Through the latest collaboration with Dipha Barus and Ramengvrl, a single titled IYAIYA was launched. This song highlights the Hustle Culture, flexing, to social-political criticism, which is mixed with Indo bounce, energetic electronics, and rap is full of satirical.

"IYAYA" departs from the daily reality of young people in big cities "later in college or on a side job, it melts into parties.

Ironically, behind this lifestyle, there is still economic pressure, to disappointment with the people's taxation, which should return in the form of facilities, has actually disappeared due to corruption.

The flexing phenomenon was also mentioned, starting from luxury bags stuck on Vario motorbikes, to those who work in SCBD areas but still eat at the back of the building warteg to save expenses.

Whisnu admitted that all the unrest was deliberately described through music, so that it would be easier to reflect. A familiar but humorous contradictory portrait.

"If music can reach more people's ears by fun, why not?" Whisnu said in his statement, Friday, September 12.

Not only through the strain of the tone, IYA also inserts the nuances of meme culture: visual, animation, to the choice of language that is closely related to the internet style. The younger generation who are used to laughing at the bitterness of life through memes can immediately feel related.

Which makes this release unique, listening party is held through a popular game, Roblox. More than 200 participants are present in a virtual room in the style of an art pixel club. For 30 minutes, the atmosphere will be presented like a concert monitore dancing together with the avatars Whisnu, Dipha, and Ramengvrl who jumped together.

"At Roblox, you are not just an audience. Lo can be part of the party itself," said Dipha Barus.

This phenomenon reinforces that the boundaries between music, games, and the community are increasingly fluid. "IYAIYA" is not just a song to hear, but an experience to live with together.