Roblox Develops Short Video Apps Similar To TikTok

JAKARTA Roblox took the opportunity in the midst of its popularity. The video game company plans to launch a new short video content application called Roblox Moments.

This launch is carried out to increase interactions between users and attract new players to their platforms. This application, which is still in beta-stage, will allow users to record and edit game clips.

Users can also share the footage on one common platform. With this application, Roblox seeks to bring billions of content shows from websites such as YouTube and TikTok to its own platform.

In the quarter ended June 30, Roblox recorded 111.8 million daily active users. In recent years, Roblox has continued to seek to expand its platform. They want to be an e-commerce, socialization and advertising center in a very competitive industry.

The company has also announced a new advertising format and partnership with Google. Through this partnership, Roblox wants to focus on the growing advertising business and increase creators' income.

Roblox's business model focuses on selling currencies in the game, namely Robux. This allows companies to continue to innovate and keep players with regular content updates.