Porsche Presents Iconist Lifestyle Room At Jewel Changi Airport
JAKARTA - Porsche Asia Pacific again presents a new breakthrough by opening Porsche at Jewel at Jewel Changi Airport, Singapore. Not just a retail space, this place is a lifestyle destination that brings together Porsche's legacy, the automotive spirit, to the world's taste in one immersive experience.
Located strategically at the heart of one of the busiest international airports, right across from Changi Airport Terminal 1 and side by side with iconic indoor forests as well as the world's highest indoor waterfall, Porsche at Jewel offers a different sensation since the first step it takes for visitors to arrive.
This place is not only intended for tourists who have just landed, but also local residents who want to feel something fresh in the middle of the holidays. Porsche describes this space as a starting point not behind the wheel, but directly from the runway.
Porsche Asia Pacific CEO Hannes Ruoff confirmed that Singapore has become an important stage for the company's innovation, from the presence of the Porsche Studio Singapore to the debut of the world's newest Electric Tigers.
"Porsche at Jewel continues the pioneer spirit. We want to raise curiosity, invite discovery, and strengthen Porsche's relations with the region and beyond," he said in an official statement, Tuesday, September 2.
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Meanwhile, Dr. Henrik Dreier, Director of Singapore Importer at Porsche Asia Pacific, added that Porsche always presents innovative touchpoints for customers, such as Porsche Studio Singapore and the digital platform Porsche Oneshop. Porsche at Jewel is the next bold step "an inspiring, involving, and strengthening immersive space with brands," he said.
Designed as a multi-sensory space, Porsche at Jewel presents four zones that can be explored: Cafe Carrera by Baker & Cook, Culture Garage, Porsche Lifestyle Store, as well as a reception area for the Singapore Porsche Experience Center which is coming soon.
Like Porsche Studio Singapore, every detail in Porsche at Jewel is carefully curated. The atmosphere is warm and welcomes to mix with Porsche's rich heritage and a dynamic community spirit, making it not just an exhibition room, but an unforgettable experience destination.