Menkomdigi Hope MSMEs Can Still Sell On E-commerce Even Though They Don't Live TikTok
JAKARTA - Minister of Communication and Digital Affairs Meutya Hafid hopes that the restrictions on TikTok's direct broadcast access in Indonesia will not last long, considering that many MSMEs use this feature to sell.
He also reiterated that this restriction was carried out on the initiative of the Chinese company itself, not because of a request from the government.
"It was said that live TikTok we also saw from the notification made by TikTok, that they did it voluntarily for the closure of the live feature and we actually hope that this will last soon," Meutya said in a statement in a video on her @duniameutya Instagram account.
Because according to him, although MSMEs can still carry out e-commerce activities without live features, these limitations have the potential to reduce their space in reaching consumers.
Therefore, he hopes, if the situation gets better gradually, the live broadcast feature can return to normal.
"We understand that there are MSMEs that are affected by selling live but hopefully they can still do e-commerce even without being live," he said further.
TikTok's live broadcast feature is known to be inaccessible in Indonesia since Saturday, August 30 evening. When confirmed, Director General of Digital Space Supervision Alexander Sabar said the restrictions were based on the will of TikTok itself.
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TikTok also confirmed the news. They said this restriction was made due to the increasing content of the increasing violence in demonstrations in Indonesia.
"We are taking additional security measures to keep TikTok a safe and civilized space. As part of this move, we have voluntarily suspended the TikTok LIVE feature over the next few days in Indonesia," said a TikTok spokesperson.