Hypermart Complete Rebranding: From Services, Products, Shopping Experiences, To Working Culture

JAKARTA - Even 21 years old, Hypermart has officially entered a new chapter in its journey as a pioneer of modern Indonesian retail. Through rebranding which presents a new visual identity that is fresher and more meaningful, Hypermart affirms its commitment to continue to be relevant and closer to Indonesia's growing customers.

Hypermart's new logo presents the symbol of infinity ribbon, a endless ribbon that reflects adaptability and sustainable growth. In the middle, there is a yellow banana-shaped golden smile, as a symbol of happiness, hospitality, and warmth in customer service.

The blue color on the ribbon conveys a message of trust and modernity, while the yellow in bananas voice optimism and joy. The white background reinforces simplicity and cleanliness, which is the foundation in providing a comfortable and reliable shopping experience.

The character of the joyful, warm, bold, and fresh logo reflects Hypermart's new spirit in welcoming the more relevant and inspiring retail future.

This rebranding reflects overall renewal in various Hypermart business lines, including:

The new service culture through Golden Smile Movement, a philosophy that happy employees will present happy customers. Good quality fresh products with a neater and more attractive area. Play a more inspiring shopping experience in the non-food category, with modern layouts and more relevant product choices. Prices and promotions that remain competitive and affordable for the entire Indonesian family. Store view is fresher, more comfortable, visually attractive, and visually attractive and loyalty programs with exclusive benefits for loyal members.

The first four outlets to launch this new display simultaneously on August 28, 2025 are Hypermart Lippo North Karawaci, Hypermart Puri, Hypermart Villa Melati Mas, and Hypermart Gading Serpong.

This rebranding is a reflection of our commitment to remain relevant, continue to innovate and create a warmer and more enjoyable shopping experience for customers. At the age of 21, we want to show that Hypermart is not only developing, but also evolving," said Adrian Suherman, President Director of PT Matahari Putra Prima Tbk (MPPA), in a written statement, Friday, August 29.

"Our new logo illustrates the spirit of sustainable growth, and most importantly, the smile we want to present at every customer visit."

Carrying a new spirit, Hypermart launched a big campaign titled "Business Makes Happy", a form of appreciation for the important role of mothers as the main decision maker in families who ensure household needs are met and all family members feel happy.

Through the WIB program, It's Time for Mothers to Be Happy, Hypermart creates a shopping experience that is not only functional, but also fun and happy like shopping therapy:

It's Time for Mothers to Be Developed By Discounts (28 August 31 August), a variety of special discounts and promos that pamper the Time for Glance Mothers (28 August - 31 August), moments of me-time with services such as hair coloring, skin and kental check, creambath, beauty class, zumba, to cooking demos It's Time for Mrs. Lucky to Become a Member (28 August - 30 September), present with a gamification of attractive prizes and the opportunity to win electronic products in every transaction through the feature Spin & Win in the Hicard application, as well as special offline Smile & Win activities in the form of a special booth to provide a pleasant brand experience

The WIB (Time for Happy Mothers) program will continue to be present every 15th of each month, providing extra moments full of surprises in the middle of the month for mothers, and more and more reasons to be happy.

As part of this new spirit, Hypermart also presents a series of weekend activities titled Happy Hypermart Day, a series of weekend activities that strengthen relationships with customers:

HIH - Happy Icip Day, sampling day every weekend to taste new and favorite products HOH - Happy Sports Day, Hypemom Zumba and Pound-Fit Community which are held every weekend for active mothers and health care HMM HMH - Happy Member Day, 20 percent discount every day after 20:00 at the weekend and an additional 5 percent discount for Private Label products every working day

With a new face and spirit, Hypermart greets Indonesia's retail future with optimism. Not just a place to shop for savings, Hypermart comes as a warm welcoming space, appreciates every customer, and sends them home with a smile.