Realize A Tourism SEZ, Industropolis Batang Gandeng Investment Bertaraf International Bangun Pacuan Kuda And Golf

JAKARTA - The Special Economic Zone (SEZ) of Industropolis Batang has taken strategic steps to expand the tourism sector by collaborating with PT Arena Pacu Nusantara (Sarga Land), and Euro Asia Management. This collaboration will develop the SunPark Village Club, horse racing and golf facilities as the leading integrated tourism destination for Central and national Java.

President Prabowo Subianto in his remarks at the inauguration of the KEK Industropolis Batang, March 20, 2025, stated that Indonesia has an area that is expected to become Indonesia's Shenzhen. SEZ Industropolis Batang received 3 SEZ statuss, namely; Industry and Manufacturing, Logistics and Distribution and Tourism in accordance with PP No. 12 of 2025. KEK Industropolis Batang realized the statements of the President of the Republic of Indonesia and PP by taking strategic steps in expanding tourism sector activities.

This strategic partnership was outlined in the signing of the Joint Agreement (MoU) on the Development of the SunPark Village Club Concept, Golf & Horse Race as an Integrated Resort Destination for the Use of Mixed Tourism & Recreation at the Industropolis Batang SEZ, Batang Regency, Central Java, which was signed by the President Director of SEZ Industropolis Batang Ngurah Wirawan, CEO & President Director of Euro Asia Management Louis Gearard Saliot, and President Director of PT Arena Pacu Nusantara, Aseanto Oudang. This tourist area development plan begins the planning process this year and the development process at the end of 2026.

Euro Asia Management is an experienced Mixed-Use Integrated Resorts developer that has more than 40 years of experience. The company specializes in the development of integrated property (master-planned development) which combines three or more types of land use to create self-adjoint destinations. Projects developed typically include facilities such as hotels, retail, F&B, entertainment, and sports facilities. Some of their well-known projects are Cap Esterel - Cote dAzur and Marriotts Village dIle de France - Euro Disney in France.

Meanwhile, PT Arena Pacu Nusantara, known as SARGA LAND, is a development company and manager of horse racing facilities. SARGA LAND is a subsidiary of the SARGA GROUP, the pioneer of the most complete and integrated horse racing ecosystem in Indonesia.

The current potential for equestrian sports is not only limited to competitions, but also extends to entertainment facilities and a healthy lifestyle, therefore this collaboration aims to build facilities for the horse runway, golf course, villa and family recreation area called SunPark at the Industropolis Batang SEZ.

In signing this joint agreement, Ngurah Wirawan stated that this project was the first step to realize President Prabowo Subianto's hope for this area to become Indonesia's Shenzhen.

"We believe that Euro Asia and the Sarga Group can help us in developing the tourism concept in the Industropolis Batang SEZ. We provide 200 hectares of land and ensure and provide infrastructure and supporting facilities," he said, Thursday, August 28.

Meanwhile, Louis Gérard Saliot stated that his party has a large vision of developing Batang tourism in Central Java because of its large population and good connectivity/

"So we have a new concept by targeting market segments that focus on family activities," he explained.

On the same occasion, Aseanto Oudang stated, the SARGA GROUP, especially SARGA LAND, was very honored to be able to join the collaboration with the SEZ of Industropolis Batang and Euro Asia.

"We are entering with our expertise and mission, namely to develop horse racing in Indonesia. With the potential and audience of horse racing as a sportainment that can be enjoyed by all people, we hope to carry out this collaboration to support the progress of Indonesian sports and tourism, which provides multiplier effects for the community," he explained.

This project is expected to become a new magnet for domestic and foreign tourists, as well as a driving force for the Central Java tourism industry. This partnership confirms the position of SEZ Industropolis Batang as a strategic economic area that not only focuses on industry, but also on integrated tourism development in accordance with the mandate of the President of the Republic of Indonesia.