Great Eastern Strengthens Economic Positions Through Product Identity Transformation And Innovation

JAKARTA - Great Eastern officially introduced the company's logo update as part of a long-term strategy to strengthen its economic position in the Indonesian market.

Transformation of visual identity is not just cosmetic, but is a symbol of the company's evolution towards a more modern, relevant, and ready-to-face financial dynamics in the future

In a press conference titled One Purpose for a Greater Journey, which was held with OCBC strategic partners, as well as two Great Eastern entities in Indonesia Great Eastern Life Indonesia and the Great Eastern General Insurance Indonesia, the Company affirms its commitment to sustainable and responsive growth to local market needs.

As part of the 117-year-old Great Eastern Group, Great Eastern Indonesia relies on strong foundations and long experiences in dealing with various economic cycles.

This logo update is a momentum to reflect the company's transformation in adopting a more customer-centric, digital, and efficient approach, as well as expanding financial inclusion in Indonesia.

The Great Eastern logo update is not just a change in visual appearance, but a real representation of a more progressive strategic direction. Design elements such as tails, feet, fabrications, and eyes on the lion icon.

This new identity carries a design element that reflects the company's strategic direction, namely the tail showing direction and leadership; Feet depicting definite and confident steps; Suri describes ambition and strength to grow; The eye shows long-term focus and views.

In addition, Great Eastern wordmarks now use thick typography as a symbol of confidence, with the new tagline An OCBC Company which emphasizes synergy in regional financial networks.

This visual identity update will be rolled out in stages across the interaction points, ranging from digital platforms, communication with customers, to various physical touchpoints.

This visual transformation is also in line with Great Eastern's three strategic priorities, namely personalized, technology-based and AI customer solutions; quality services and consultations, to strengthen engagement and customer experience; organizational and adaptive culture development, in order to create future workers who are ready to compete.

This initiative reflects the company's commitment to continue to be relevant, adaptive, and customer-centric in the midst of changing times.

This logo transformation is also a momentum to strengthen the mission to increase financial inclusion in Indonesia.

Based on the 2025 National Literacy and Financial Inclusion Survey (SNLIK), the financial inclusion index increased to 80.51 percent. However, the penetration rate of insurance in Indonesia is still relatively low compared to other countries in Southeast Asia.

In response to the challenge, Great Eastern Life Indonesia launched a GREEN Legacy Assurance last March.

This product immediately received a positive response, especially from the affluent segment which requires protection on asset value and long-term inheritance planning.

In the five months since its launch, this product recorded Premium gains of Rp. 14 billion and the value of Responsibility Money reached more than Rp. 173 billion.

This product comes as an answer to the risk of inflation and economic uncertainty that could erode the value of the legacy.

"We not only introduce a product, but also present a new way to pass on prosperity in a sustainable and meaningful manner," said Marketing Director of Great Eastern Life Indonesia Roy Hendrata Gozalie in his statement, Tuesday, August 26.

Meanwhile, the Great Eastern General Insurance Indonesia launched the Insurance for All Industrial Risks, this product targets the MSME segment, which amounts to 66 million in Indonesia.

This insurance provides comprehensive protection against risks such as fires, floods and earthquakes that often threaten business continuity.

"MSMEs need fast, comprehensive protection, and without complicated processes. This product is specially designed to answer these needs," explained the Marketing Director of Great Eastern General Insurance Indonesia Linggawati Tok

These two superior products, GREAT Legacy Assurance and Insurance All Industrial Risks, are clear evidence of Great Eastern Indonesia's commitment to providing protection solutions that are valuable and relevant to individuals and business actors.

All of these products can be obtained easily through OCBC Bank, providing access to obtain comprehensive financial products for various needs, both for individual and business customers.

We believe that every customer has different financial needs and wants to get services and products that suit easily; through collaboration with the Great Eastern Group, OCBC offers solutions to the financial needs and protection of customers that can be met in one ecosystem, Wealth Management & Funding Product Head, OCBC Vonny Wibowo.