Nissan Thrown From The Top 10 Largest Car Sellers In The First Half Of 2025
JAKARTA Japan's auto giant Nissan suffered a significant setback by being knocked out of the list of the top 10 global car sellers in the first half of 2025. According to a Nikkei Asia report, quoted Tuesday, August 26, Nissan has been displaced by brands such as BYD, Geely, and Suzuki, following tough challenges facing the company in key markets such as China and the United States.
Nissan, once one of the leaders of the automotive industry, faces a significant decline in sales in its two largest markets. In China, demand for conventional fuel vehicles continues to decline, while intense competition from local brands such as BYD, which dominates the electric and hybrid vehicle markets, further worsens Nissan's position.
BYD's sales jumped 33 percent to 2.14 million vehicles, shifting it from 10th in the first half of last year to seventh position this year. Geely, China's second-largest automaker, moved from 11th to eighth. This marks the first time the two companies overtook Nissan in the first half of the year.
In fact, Suzuki, who is also from Japan, sold 1.63 million vehicles, surpassing Nissan by a margin of 20,000 vehicles and occupying 10th position. And this is the first time since 2004 Suzuki has surpassed Nissan.
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In the United States, Nissan is also facing pressure due to the import rates imposed by the Trump administration, which affect the competitiveness of their product prices. In addition, Mercedes-Benz' decision to sell its shares by 3.8 percent in Nissan, which is held through pension funds, also adds to the pressure on the company's share price.
Nissan also seems to have tried to face this challenge, by accelerating the development of new energy vehicles (NEV) through partnerships with Dongfeng in China.
In addition, the company plans to close seven of its 17 global factories, including a historic factory infeasibility, Japan, after recording a loss of US$5.26 billion in the previous fiscal year.
While in Japan, Nissan plans to launch the Leaf which is fully redesigned in Japan later this year, its first full-mode change in eight years.