Vegetable Milk, A Healthy Alternative That Is Riding Leaves Among Young People

JAKARTA - In recent years, vegetable-based drinks have become increasingly popular with young people, especially Gen Z. They are not only looking for good drinks, but also those who can support health, maintain fitness, as well as be friendly to a modern lifestyle.

Plantational milk such as almonds, oats, and soybeans is an option because they are considered to have a lighter, lower-calorie taste, and are suitable for those who have lactose intolerance.

Among various types of plant milk, almond milk is believed to have complex nutrients. The nutritional content in it, such as vitamin E which is good for the skin, omega-3 for brain function, as well as low calories and carbohydrates compared to other vegetable milk, makes it even more popular.

Seeing this trend, a number of producers have begun to present a variety of almond milk products with a more diverse taste to match the tastes of the younger generation. One of them is BrookFarm, which launched four variants, namely original, dark chocolate, matcha, and salted caramel.

The variant is designed to support the daily energy needs while providing a more contemporary taste experience.

The President Director of Diamond Food Indonesia, Philip Chen, explained that the increasing awareness of the younger generation for health has made them more selective in choosing daily consumption.

"Now young people are not only looking for healthy drinks, but also those who can provide positive energy, support balance, as well as be part of their lifestyle expressions," he said in a BrookFarm press statement to VOI.

This almond milk product is usually enriched in calcium, fiber, vitamin D, vitamin E, and vitamin B complex. These nutrients play a role in maintaining endurance, increasing energy metabolism, as well as helping skin care naturally.

In addition, almond milk is generally cholesterol-free, fat-free, and low sugar, so it is suitable for daily consumption.

In a practical 200 ml packaging, almond milk can be the right choice for various moments, ranging from fast breakfast, sports friends, to light drinks on the sidelines of busyness.

This trend is also starting to be supported by community activities that encourage a healthy lifestyle, such as leisurely running on Car Free Day which involves thousands of participants. This kind of event is not only a sports platform, but also introduces a healthier consumption pattern to the public.

"We believe that a healthy lifestyle is not only about the products that are consumed, but also about how we undergo our daily activities,"

"Through various community activities such as the Almond Run that we have just done, BrookFarm wants to come closer to consumers and prove our commitment not only to provide nutritious products, but also to be an active part of their wellness journey. In the future, we will continue to present activities that inspire and support a healthy lifestyle in Indonesia," added Philip.