Sarinah Brings Experience Booth And Local Creativity To The 2025 Lalala Festival Stage

JAKARTA - PT Sarinah officially became one of the main sponsors of the 2025 LaLaLa Festival, an international scale music festival which will take place on 2224 August 2025 at the Jakarta International Expo (JIExpo). This collaboration is a strategic step for Sarinah to strengthen her position as a Cultural Experience Center as well as provide relevant, inclusive, and close cultural experiences with the younger generation.

As part of a festival that presents a row of international musicians and thousands of visitors from various circles, Sarinah is not only present as a supporter of events, but also presents a creative space through experience booths for three full days. Here, visitors can enjoy various interesting activities such as destructive make-up and hairdo by Holy Moly, custom webbing patch by Paddy, hand massage by Champion, photobooth by Difoto.in, the DJ Performance and Vinyl Shop by Atlas Record to magic spinwheel with exciting prizes that are ready to add color to the festival experience.

President Director of PT Sarinah, Raisha Syarfuan, revealed that this participation is not just a form of support, but a real commitment in in introducing Indonesian culture to a wider audience.

This collaboration is not just a form of support for music festivals, but also reflects Sarinah's transformation as a Cultural Experience Center that presents experience, not just transactions. Through our presence at the LaLaLa Festival, we want to present a space that allows visitors to experience Indonesian creativity directly, ranging from interactive activities, creative installations, to the best local products resulting from Sarinah curation," he said, quoted on Saturday, August 23.

In addition to interactive activities, Sarinah also presents a row of depleted brands featuring local products with superior qualities and unique stories behind them. Some of them are Atlas Records, Vindes, Buffalo Wings, Paddy, Fuguku, Miss Srikaya, Bits and Bobs, Enom, Oline workrobe, and Zaloukh. The presence of these brands enriches the feel of the festival, as well as provides space for local creative actors to perform on a wider stage.

Sarinah's participation at LaLaLa Festival is a symbol of the company's transformation in presenting a more modern and dynamic cultural experience. This festival provides an opportunity for Sarinah to bridge Indonesia's cultural heritage with a global trend through a creative medium close to today's lifestyle.

Through his presence at the 2025 LaLaLa Festival, Sarinah invites visitors to celebrate creativity and find the beauty of the work of the nation's children in an immersive festival atmosphere. Visit the Sarinah booth located on the left side after walking straight towards Stage 3 (LGB-12A-B16), and enjoy a series of experiences that combine superior local music, arts and products in one space.