Transformation Of Ara Grace, Former Disney Star Who Is Now CEO Of Young Age

JAKARTA - For some people, changing names, jobs, and the way a person views the world is often a symbol of self-transformation. That's what Ara Grace is now living, the name that was once known to the public as Chilla Kiana, a Disney Asia singer.

After being invisible for a long time, he reappeared with different energies, carrying a much larger mission than just a musical stage.

The new name 'Ara Grace', taken from her childhood nickname, is not just a personal rebranding. For Ara, the name symbolizes maturity, firmness, as well as the courage to leave the impression of carelessness and move on to a new, more classy chapter.

Although there was a vacuum from the music world due to the pandemic, Ara never really stopped working. Instead, he used that time to challenge himself out of his comfort zone, hone creativity, expand insight, as well as build new tracks as an entrepreneur.

At its peak, two months ago he was officially trusted to be the CEO of JJ Group Jakarta, an integrated advertising company with more than 300 talents engaged in market research, brand strategies, digital content, and AI-based marketing technology. This challenge is clearly not light, especially considering that he is still under 30 years old.

As a young leader, Ara brings a unique approach to every project. He combines the art of cross-cultural storytelling with data-based strategies. Creative ideas are not only visually beautiful, but are also designed to be able to drive the market.

With a collaborative and fast style of work, he has proven to have won a variety of important pitches for big brands, from FMCG, fintech, to gadgets. As a result, the campaign he leads shows a surge in awareness, growth in engagement, and ROI which consistently exceeds the target.

"Each brand has the potential to win, the challenge is to find the right story, medium, and momentum," he said.

However, Ara's love for music never fades. "Absolutely not. Music is my passion," he said when asked if he would leave the world of singing.

He is currently preparing a more personal international music project, a work that reflects his new identity and will involve cross-border collaboration.

Now, Ara is living two worlds at once, namely leading a business during the day and creating music at night. For him, passion and vision are not two conflicting things, but complement each other. He believes, as long as there is a commitment and consistency, any big dream can be realized.