Chery Inaugurates New Dealer In Jayapura, Strengthens Presence In Eastern Indonesia

PT Chery Sales Indonesia (CSI) has emphasized its seriousness in working on the national automotive market, by not only launching the latest products but also continuing to expand the dealer network to facilitate vehicle ownership.

Chery strategically spread its wings in Eastern Indonesia by inaugurating the first dealer in Jayapura, Papua Province. Operating under the management of PT Koko Diler Mobil Chery, a full-sale sales and service facility located on Jalan Bucend 2 Entrop No9, Ardipura, South Jayapura is the 54th dealer of Chery which has made a grand opening in Indonesia.

The presence of this dealer is also to answer the enthusiasm and increasing market demand in Jayapura, which is also the center of government and metropolitan city of Papua Province.

The geographical conditions of the dynamic area, ranging from urban traffic to challenging hill contours, require vehicles that are not only resilient and efficient, but also have a modern premium design. The line of Chery SUV products proved to be the ideal answer to these needs and had received a positive response from automotive lovers in Jayapura even before the authorized dealer started operating.

Head of Brand & Marketing Department of PT Chery Sales Indonesia, Rifkie Setiawan, said the presence of Chery Jayapura is a manifestation of the company's commitment to reach all Indonesian automotive markets and present the best Premium SUV products for all people spread across various regions.

"This is our fourth dealer in Eastern Indonesia and the first in Papua. And we see the huge market potential in Papua for the SUV segment," he said, in an official statement received on Thursday, August 14.

He further said that the opening of this dealer will not only expand the choice for consumers, but Chery is confident that it can also contribute to regional economic growth, in line with the increase in the transportation sector in Papua which reached 11.55 percent.

"Now, consumers in Jayapura and its surroundings can directly experience driving and learn all technological advantages from the Chery product line," he explained.

Standing on an area of 1,300 square m with a building area of 979 square m, the Chery Jayapura dealer is designed to implement global Chery service standards. This facility provides 3S (Sales, Service, Spare Part) integrated services to ensure a prime ownership experience for customers.

Responding to future challenges, Chery Jayapura also has full authorization and complete facilities for handling full-sale services for all Chery vehicles. The support of specially certified expert technicians for electrified vehicles guarantees precise and secure handling.

To maximize customer convenience, the dealer is equipped with a premium waiting room, a children's play area. The complete ranks of the test drive unit are also available to potential consumers, who will be accompanied by professional sellers to provide information regarding the various advantages they have.