Isuzu Successfully Collects 969 Orders During GIIAS, This Is the Best-Selling Model
JAKARTA - PT Isuzu Astra Motor Indonesia (IAMI) successfully captured the attention of many visitors at the recently held Gaikindo Indonesia International Auto Show (GIIAS) 2025.
Attention was dominated by the presence of its newest model, the New Isuzu mu-X 4WD, the Isuzu TRAGA 50th Special Edition, and the presence of other Isuzu commercial vehicles.
According to data received, PT IAMI recorded more than 15,000 people visiting the Isuzu booth during GIIAS 2025. They all witnessed Isuzu's innovation in serving the needs of entrepreneurs through the presence of various commercial vehicles and after-sales support.
President Director of PT IAMI, Masayasu Hideshima, stated that GIIAS 2025 has always been a space for the company to meet directly and get closer to customers. This allows Isuzu Indonesia to interact directly, share the latest innovations and receive input from Isuzu Partners.
"We would like to thank all visitors to GIIAS 2025 and the trust they have placed in us so far. This makes us even more enthusiastic about continuing to be a 'Real Partner, Real Journey' for customers throughout Indonesia," he said in an official statement received on Wednesday, August 13.
A total of six vehicles were on display at the event, including the Isuzu TRAGA 50th Special Edition, the New Isuzu mu-X 4WD, the Isuzu GIGA FVM with Refrigerator Box, the Isuzu ELF NQR B as a Transjakarta Minitrans, the Isuzu ELF NMR with LED Screen, and the Isuzu D-Max, ready to be your adventure partner.
Visitors to the Isuzu booth received comprehensive information on after-sales services and spare parts availability at the After-Sales Service Corner, as well as digital services specifically developed to meet the needs of Isuzu Partners, namely MyIsuzuID and Isuzu Link.
Isuzu also presented interactive talk shows on various interesting topics, featuring special speakers and relevant stakeholders, as a form of education and entertainment for visitors. Furthermore, visitors to the Isuzu booth could have fun by participating in interactive activities at the Isuzu ELF NMR, including live painting on an LED screen covering all three sides of the rear of the truck.
All concepts presented by PT IAMI during GIIAS 2025 were also positively responded to by visitors, with the presence of vehicle order forms (SPK). PT IAMI received 969 SPKs, a 52.8 percent increase compared to last year.
Consumer interest at GIIAS 2025 was dominated by the ELF model, with 347 SPKs. Furthermore, the Isuzu GIGA FVM with Refrigerator Box received a special award from GIIAS 2025 as the Favorite Commercial Vehicle Truck.