Shopee Promotes Local Industry In The 17.8 Independence Campaign

JAKARTA - The atmosphere for celebrating the Independence Day of the Republic of Indonesia, which is 80, is getting stronger in various parts of the country. Welcoming the public's euphoria, Shopee again presented the 17.8 Local Select Festival campaign which took place from 11 to 17 August 2025.

This campaign is a form of Shopee's commitment to accommodate various innovations and creativity of MSME actors so that it becomes a major choice for the community. Through a series of thematic initiatives, users can enjoy easy access, as well as the best shopping experience to support and appreciate quality local products by MSMEs.

Shopee continues to be committed to providing growing space for local business actors. The celebration of the 80th Indonesian Independence Anniversary is an important momentum to celebrate the diversity and quality of products from MSMEs in various regions. The spirit of nationalism that is present at this moment is in line with our efforts to connect local business actors with the community through the best, relevant, and added shopping experience. Through the 17.8 Local Select Festival campaign, we want to expand market access for MSMEs, help them reach more consumers, as well as encourage public awareness of the importance of supporting domestic products. Hopefully, this initiative can be a joint step to strengthen an inclusive and sustainable economy," said Adi Rahardja, Senior Director of Business Development Shopee Indonesia in a written broadcast, August 12.

Shopee's Local Select page is consistently presented by Shopee. Designed to be home to a row of quality local products through extra exposure for local business actors to show off promoting their work and innovation.

Not only being a digital storefront, this page is also an inspirational space that shows the diversity and quality of local products, ranging from fashion, processed food and beverages, beauty products, to household appliances. Throughout the 17.8 Local Select Festival campaign, each collection available on the Local Select Shopee page can be enjoyed with a variety of attractive offers and promos, including:

Flash Promo 17RB: Shopee presents 17RB Flash Promo every day, where users have the opportunity to get local products from various categories such as fashion, beauty, and household appliances at affordable prices.

Free Ongkir Rp0 Se-Indonesia: Users have the opportunity to enjoy the Free Ongkir promo of Rp0 which applies throughout Indonesia for various local products.

Discounts Up To 80%: Celebrating the moment of the 80th birthday, users have the opportunity to enjoy discounts of up to 80% for various products from selected MSMEs.

Adding to the excitement of the euphoria of independence month, users can participate in the interactive activities of the online Mining Pull Competition through the campaign page 17.8 Local Select Festival. This activity invites users to experience the excitement of the typical 17's competition digitally, as well as provide an opportunity to win extra 45RB vouchers which can be used to shop for selected local products.

Shopee also presents a new atmosphere in independence month through two favorite games, Shopee Lucky Prize and Shopee Tanam, which now appear with a touch of Indonesian-style red and white visuals. The theme of independence provides a fresher and more enthusiastic playing experience, bringing the celebration of August 17 directly to the user's gadget screen. Through these two games, users also have the opportunity to bring home various interesting prizes!.

"We believe that every contribution from the community in choosing and using local products has a big impact on the growth of MSME actors in the country. We hope that this support can continue and become part of the daily habit, so that local business actors can continue to grow into the top of the mind of society," concluded Adi Rahardja.