YouTube Tests Instagram Reels-like Collaboration Feature

JAKARTA - YouTube is starting to test a new collaboration feature, which allows creators to add collaborators directly to a video.

This feature allows videos made together to be recommended not only to main creators, but also to collaborators' audiences.

We started testing features that allow creators to add collaborators to a video, wrote the YouTube team in its announcement on Google's help page.

With this feature, the range of content is expected to expand significantly without the need to re-upload videos on each creator's channel.

"By adding collaborators, content can be recommended to audiences from each creator," added the search giant.

This trial is still limited and involves only a small group of selected creators. YouTube has not mentioned when this feature will be released widely.

However, they promised to provide further updates regarding its development plans in the future.

"This trial will start with a small group of creators first, but we will continue to provide updates regarding its expansion plans to more creators," the announcement concluded.

Fitur kolaborasi baru YouTube ini mirip dengan fitur Collab di Instagram Reels, di mana dua kreator dapat muncul sebagai rekan pengunggah dalam satu konten.

Dengan pendekatan serupa, YouTube tampaknya menegaskan komitmennya untuk menciptakan platformnya dapat bersaing dengan TikTok dan Instagram.

This new YouTube collaboration feature is similar to the Collab feature on Instagram Reels, where two creators can appear as uploading partners in one content.

With a similar approach, YouTube seems to affirm its commitment to creating its platform can compete with TikTok and Instagram.