Through The Archipelago Artistic Exploration Of NES By HDK, Makassar Weaving Fabrics Appear Amazing At JF3 2025
JAKARTA - Launched in 2014, the NES, which means chaotic', has transformed into a fashion icon that combines local forces, handmade creativity, as well as a commitment to social and environmental issues. The work of the NES has appeared on various stages of the world, ranging from the Bogor Palace to Paris, from JF3 Jakarta to CORcoran Gallery and totaling, Washington DC.
NES by HDK, a premium fashion brand that is known for its artistic exploration of traditional fabrics such as batik and tie bags with shibori techniques, has again appeared at the JF3 Fashion Festival 2025. Under the direction of Helen Dewi Kirana, founder and principal designer of the HES, this brand presents the latest collection that not only highlights the beauty of Indonesian textiles, but also carries social messages and sustainability.
Through collections such as Batik Baik which uses recycled materials and batik stamps from used goods, as well as iconic motifs Pohon of Life, NES affirms its commitment to present a sustainable and meaningful mode. In addition, HE is also active in social movements such as the Indonesia Bersih Movement and the Jakarta Without Sedotan campaign, making fashion a mediumedukation and real action for the environment.
"NES is about celebrating life, culture, and social responsibility. Every strand of cloth keeps a story, and every work is a form of contribution. By adhering to the four pillars: Love, Education, Environment, and Cultural Art, we want to spread hope and happiness through every detail we create," said Helen Dewi Kirana.
SEE ALSO:
The participation of the NES in JF3 2025 this time highlights the beauty of Makassar's woven fabric, which is expected to strengthen the position of Indonesian cloth on the global fashion stage, as well as inspire new generations to view fashion as a medium of change. In this demonstration, the audience will be presented with a combination of aesthetics, tradition, and sustainability, a strong identity that is always attached to the NES.