Unilever's Net Profit Drops 12.6 Percent To IDR 2.15 Trillion In Semester I-2025

JAKARTA - PT Unilever Indonesia Tbk (UNVR) posted a net profit in the first semester of 2025 of IDR 2.15 trillion or corrected 12.6 percent when compared to an annual year on year (yoy) of IDR 2.46 trillion in the first semester of 2024.

Meanwhile, net sales amounted to IDR 18.20 trillion in the first semester of 2025, down 4.4 percent on an annual basis (YoY) from IDR 19.04 trillion in the first semester of 2024.

On the other hand, marketing and sales expenses fell from IDR 4.58 trillion to IDR 4.26 trillion in the first semester of 2025. Meanwhile, the company's EBITDA also fell from IDR 3.58 trillion to IDR 3.33 trillion in the first half of 2025.

Meanwhile, advertising and promotional spending increased to 8.9 percent of total net sales, affirming sustainable investment in terms of equity and consumer involvement.

"Although our performance in Semester I 2025 is still below the previous year's achievement, we see gradual improvements compared to Semester II 2024, both in terms of sales growth and profitability," said UNVR President Director Benjie Yap at a press conference, Thursday, July 31.

Benjie said that brands representing 55 percent of the portfolio had recorded growth, showing better consumer acceptance and portfolio resilience.

In addition, he said that the company's business fundamentals are also getting stronger, driven by directed initiatives and decisive steps to take to overcome operational challenges starting to produce tangible results.

According to him, this initial achievement became a solid foundation for maintaining momentum and putting us in a good position to grow again from the third quarter of 2025 onwards, in accordance with the projections we have set.

Benjie conveyed that UNVR's top priority in 2025 was supported by the three main pillars, namely first, wanting to maximize the potential of core brands by presenting unmatched product brands and launching long-term breakthroughs and innovations.

Then second, creating markets by proactively expanding the market, encouraging premiumization, and carrying out brilliant executions in the market. And lastly, his party also continues to improve business impacts at all points of contact with consumers and customers.

In addition, he conveyed that UNVR also in the first half of 2025 strengthened the identity and value propositions of core brands including Pepsodent, Lifebuoy, and Royco through improvements 6P: Product (Produk), Price (Harga), Place (Place), Promotion (Promotion), Prepositions (Prepositions) and Packs.

"Merek-brands such as Pepsodent, Bango, Royco, Sunlight, ARCH and Clear also recorded growth in Semester I, reaffirming the relevance and resilience of these brands in the midst of a dynamic market landscape," he said.

He added that working on a rapidly growing segment is very important to capture greater demand while at the same time showing our agility in responding to the growing needs of consumers.

According to him, in Semester I, segments with high growth such as Beauty & Wellbeing (Sun, Serum, Treatments, Lightweight) recorded growth of 36 percent.

In addition, he said that the UNVR premium lortofolio also experienced growth in Quarter II, continuing the momentum of increase from the previous quarter.

"To expand accessibility for all consumer segments, we continue to expand our product offerings at affordable prices. The initiatives carried out include launching Batang Lifebuoy Soap; Bango magic at a price of IDR 1000, and launching Rinso with new packaging at IDR 500," he explained.

Benjie conveyed that with these various innovations, it allows his party to meet consumer needs while strengthening its presence in general trade channels.

He added that his party managed to achieve good progress in the main operational realm during Semester I, strengthen business fundamentals, keep customer stock levels optimal and increase service levels, so they can deliver products on time and on time.

"We are further expanding our direct coverage by 2025, so that we can reach more outlets directly. We are also increasing the capacity of sales personnel, improving executions in stores and increasing the involvement of customers," he said.

In addition, he stated that his party also optimizes product variations to ensure the right SKU mix and is in accordance with local needs.

According to him, all these efforts contributed to stronger daily sales and more profitable Distributive Trade models.

Benjie added that to increase the long-term value for shareholders, the Company plans to buy back shares that have been issued and recorded on PT Bursa Efek Indonesia with a maximum value of IDR 2 trillion.

According to him, this initiative affirms the Company's ongoing commitment to increasing the returns for shareholders, while maintaining financial flexibility to invest in future growth.

"The company believes that this is a strategic step taken at the right time to strengthen its long-term position," he stressed.

He conveyed that his party also remains focused on efforts to strengthen brands by increasing Go-To-Market capabilities, and encouraging greater competitiveness through more disciplined operational activities and various transformation initiatives.

"With these efforts going well, we are optimistic about our ability to return to growth starting in the third quarter of 2025," he concluded.