Pop-Up Store Present In Jakarta, Free Fans Create Content And Buy Exclusive Merchandise

JAKARTA - After visiting Tokyo, Seoul, New York, Hong Kong, and Kuala Lumpur, THE Pop-Up Store is now present in Jakarta to greet fans in Indonesia.

The interactive installation of Rosé's solo album debut was presented by ALLSTAR IP, where all fans can feel all the excitement presented in Gandaria City, South Jakarta from July 30 to August 10.

"We are very happy to be able to bring pop-ups to Indonesia and open direct access for fans to enjoy various exclusive content and collections that cannot be found elsewhere," Esther Goh as Director of ALLSTAR IP said in a statement.

"Through this event, we want to continue to bridge global pop culture with an Indonesian audience in a fun and authentic way," Esther continued.

VOI had the opportunity to attend the pop-up store opening. The pink color dominates the installation, with all corners becoming an interesting place to just create content which is then uploaded to social media.

The most interesting installation is the presence of a set made as similar as possible to the APT music video. Complete with sets of red drums, electric guitars, electric bass, and two amplifiers.

Dimas, one of the fans who was present at the opening of the pop-up storemen, admitted that he had estimated the installation presented in accordance with Rosé's image known as aesthetic.

"If Rosé is identical to an aesthetic, so the pop-up stores are also very fun here, aesthetics too," said Dimas. Ya Rosé really likes me.

Another fan, Pumi, added that the pop-up store is not just an interesting installation to create content. He mentioned that many original merchandise will bring fans home with joy.

"With this pop-up store, it is easier for us to be able to merchandise original from Rose. So as fans, we are also very, very excited to come here," said Pumi.

Meanwhile, the exclusive merchandise presented in the Pop-Up Store in Jakarta includes a collection of limited edition clothing and accessories inspired by your album, including a special design that raises elements from favorite songs such as APT and Number One Girl.