The Spirit Of Sustainable Fashion And Natural Synchronization Is Echoed At The JF3 2025 Event

JAKARTA - Sustainable fashion or sustainable fashion is an approach in the fashion industry that focuses on the production and consumption of environmentally friendly clothing. The concept of sustainable fashion is now being echoed, such as at the Jakarta Fashion and Food Festival (JF3) 2025.

The sustainable fashion spirit can be seen in Indonesia Fashion Chamber (IFC) at JF3 2025, which consists of BOOLAO X DOTS Indonesia, Ha Mariju Pe X Wiralagabae, and Theme X Irma Joeda. They present fashion products with the theme Synchronization of Nature.

Coming from the phrase natural synchronization, this theme brings together three unique collections through harmony with nature. Inspired by the waves and the beauty of blooming flowers, each design captures a poetic balance.

This balance is precisely where movement, silence, and nature are the main inspirations in the fashion world. Such as the consistent collaboration of The Theme in the field of accessories and Irsamasari Joedawinata, which carries the theme Senandika Bakuni which means an expression of the heart.

Their collection brings beauty from medium flowers with colors that include black, brown, and white. They also voiced about sustainable fashion through stories from their respective brands.

"Sustainable is a lot of direction, yes, from us making clothes that can be worn anywhere, so people don't need to buy a lot, that's also sustainable. For the price, there are expensive ones and some are not, from the ingredients, the manufacture. Each brand has its own storytelling behind sustainability, "said the party of Theme, Novi Susanti, at Summarecon Mall Kelapa Gading, North Jakarta, on Sunday, July 27, 2025.

Then BOOLAO collaborated with DOTS Indonesia, presenting a collection titled DEBUR'. This collection features textile exploration and design inspired by natural elements on the beach, such as wave foam, sand, and sea peace.

Meanwhile, Yuliana Wu through her brand Ha Waype created a collection of ready-to-use vintage and ethnic nuances, highlighting comfort, artistic details, and cultural charm.

The design reflects a harmonious combination of modern traditions and sensibilities. Not only that, through its brand, Yuliana Wu also admitted to carrying affordable sustainable fashion with waste utilization.

"When we carry sustainable more and more people will know the meaning of that sustainable. From my own brand, I use waste that should be created, create something," concluded Yuliana Wu.