JF3 2025 Presents Three South Korean Designers With Sustainable And Meaningful Visions

JAKARTA - Jakarta Fashion and Food Festival (JF3) 2025 opens its stage for three visionary designers from South Korea who not only bring fashion to the aesthetic level, but also convey an in-depth narrative of memory, heritage, and sustainability.

They are Doucan, RE RHEE, and REONVE, three names that have common common threads between the past and the future through meaningful pieces of clothing.

Junebok Rhee, the creative brain behind Doucan, presents an experimental collection that reconstructs old memories into an unexpected new form.

"This collection contains my DNA. It contains all the memories I like. In this demonstration, it shows courage through Doucan's distinctive prints, namely ethnicity and magnificent, red and gold nuances," said Rhee, when met at Summarecon Mall Kelapa Gading, North Jakarta on Saturday, July 26, 2025.

The most eye-catching thing is the use of used hair bags from usedbags as dramatic details on jackets, bags, and even boots.

"Tassel hair that moves dynamically according to the model's steps makes the Doucan fashion show even more magnificent and dramatic," he said.

This collection not only reflects aesthetics, but is also a manifestation of a sustainable mode with a touch of Doucan's typical theatrical.

In fashion production, Doucan also collaborated with a well-known 3D costume simulation technology team and collaborated with Korean K-pop composers who had created music for well-known idols such as Jay Park and U-KISS.

"He's my valuable friend. He keeps creating music for every Doucan show," added Rhee.

From a colorful stage, the show switched to a contemplative feel through RHEE's RE collection titled This Appearance; Disappearance. Through this work, the designer, Junebok Rhee, explores the wisdom of the mode:

"The splendor of the present will eventually fade and only become anecdotes in time," said Rhee.

Korean Designer Doucan Clothing Collection at JF3 (Photo: VOI/Adelia)

The transparency of materials, opaque prints, and voids in clothing creates a visual metaphor for the loss of memory and identity. A silhouette that looks fragile, but remains structured, implies that true beauty lies in something that doesn't last long.

"Modes are often being chased to become a trend, but I prefer to create something that has a long-term meaning," said Rhee.

Behind this collection, there is a strong commitment to sustainability, from the use of environmentally friendly materials to the decision not to use animal skin or fur.

RE RHEE in collaboration with AHAcollective, a Korean media studio that translates collection philosophy into stunning symbolic visuals.

Not to forget, collaboration with Super-Changddai composers and ELNORE shoe brands reinforces messages of a slowly disappearing presence.

Meanwhile, the collection titled "Whispers of Heritage" from REONVE, the fashion house founded by Baek Juhee, became the full cover of economy in this demonstration.

Anode to hanbok and the beauty of Korean textiles, this collection reflects its mission, namely reviving traditional aesthetics in modern form.

"For more than 20 years I explored hanbok to introduce its beauty to the world," said Juhee.

This collection combines git collars, aek-jureum folds, to hanbok silhouettes that are interpreted with modern techniques such as draping and patchwork. Not only outer clothing, each interior is designed in a precise manner by their retailer internal team.

The main material used is textured Korean silk, produced by local methods by their family company, Seonyoung Judan.

"We are trying to create a circular production system. The remaining ingredients from our hanbok project are reprocessed into works in REONVE," explained Juhee.

Each piece carries a story, from the motive of Minhwa (the Korean people) in the embroidery to patterned structures that capture the hanbok philosophy as use of wind and arch.' Its ethics may be calm, but its strength is undeniable.

Each collection displayed on JF3 is not only an aesthetic exploration, but also the designer's personal, emotional, and philosophical journey. All three show that fashion can be a tool for storytelling, remembering, even healing, both personally and socially.

Through the courage to experiment, loyalty to cultural heritage, and commitment to sustainability, JF3 2025 creates a space where Asian culture can dialogue globally, but remains firmly rooted in their identity.

The three collections display 20 views each. Part of the clothing is available for direct purchases, and some others are made by order (made-to-order). The JF3 stage is a common ground between technology, legacy, and existentialism in a format that can only be realized by the fashion world

"The mode is a trace of time. It may fade, but the memories attached to it never really disappear." said Baek Juhee.