APPBI Calls The Rojali Trend And Rohana Not Disrupt Shopping Center Performance

JAKARTA - Chairman of the Indonesian Shopping Center Management Association (APPBI), Alphonzus Widjaja, revealed that the trend of sparsely buying (Rojali) and the group was only Nanya (Rohana), which is now sticking out in the community, has not had a significant impact on the performance of shopping centers nationally.

According to him, the weak condition of purchasing power is felt, especially in Java, but is relatively more stable outside Java.

"In general or nationally on average, this condition has not interfered with the performance of shopping centers because actually people's purchasing power outside Java is relatively still more stable than those on the island of Java," he said when contacted by VOI, Saturday, July 26.

To respond to the weakening purchasing power, shopping centers in various regions have intensified various strategies, one of which is through shopping promotions. This program started after Idul Fitri and will continue to be held until the moment of Christmas and New Year.

"Since post-Eid al-Fitr, shopping centers have and will hold various shopping promo programs until before Christmas and New Year," said Alphonzus.

"The promo program is also held at the same time to shorten the low season period which this year lasted longer due to Ramadan and Eid Al-Fitr coming earlier than in previous years," he continued.

Previously, Alphonzus also responded to the trend of people visiting shopping centers even though they did not carry out many shopping transactions.

According to him, shopping centers have now transformed into multifunctional public spaces, not only as a place to shop but also as a means of entertainment, education, and recreation.

With visitors increasing by about 10 percent compared to last year, he remains optimistic that conditions will return to normal as people's purchasing power improves in the future.