Changes In Holiday Trends In 2025, Prioritizing Impressed Experiences

JAKARTA - Holiday trends have changed from time to time. Currently, significant changes in people's behavior during holidays prioritize experience.

Compared to just visiting tourist attractions, tourists, especially the younger generation, are more looking for an in-depth, authentic, and meaningful experience when on vacation.

"There has been a significant shift in the last ten years. In the past, many people wanted to take a walk, they wanted to have a picnic, saying that the place wanted to go to Bromo, Prambanan, and others," said Lokadata.id Chief Data Officer, Suwandi Ahmad, with the presentation of Lokadata's latest research, in the Senayan area, Jakarta, on Wednesday, July 23, 2025.

"The more you look for here is experience, experience," he added.

Looking for this memorable experience is not only at the destination of the holidays. In the selection of transportation to vacation places, it is also considered, because travel is also part of the experience you have to have.

"In the past, it was calculated that the most efficient mode of transportation arrived at its destination, but now the journey is also part of the experience," he explained.

When choosing transportation, many tourists choose to use trains or buses, even if the travel time is longer. However, the long journey on buses or trains will be even more special, especially if you choose to provide luxury facilities.

"For example, choose a bus, choose a train. Choose a train and a slow bus, but it's like a big star hotel, the facilities are good. This trend is now increasing," concluded Suwandi Ahmad.