Not An Ordinary Profession, The Important Role Of AC Technicians For Consumers And Brands Until There Is An ASEAN Level Tournament

JAKARTA The role of water conditioner (AC) technicians so far may only be considered as installers or service services for consumers who are grounded at home. However, it turns out that this profession can take you to the ASEAN level.

Head of Sales Residential Air Conditioner Midea Electronics Indonesia, Ighvar Goodyfirly said installers/technics are the company's direct representation in the field. The proper and professional installation of air conditioning greatly determines the efficiency and length of the product. On the other hand, installation errors can lead to customer complaints, unit damage, to a bad image of the brand.

"In addition, installers are often the first to explain features, how to use, to product care to customers. They have a role as educator brands in the field," he said through an official broadcast.

He added that technicians who provide fast, clean, and communicative services will increase customer satisfaction. This has an impact on increasing loyalty and the possibility of repurchasing or recommendations from customers.

"He was present as a forum to appreciate the role of Installer AC for companies and consumers," said Ighva.

For this reason, Midea Club presents a spectacular program for AC Midea technicians through the Midea Club Flash Installation Tournament 2025. By carrying the spirit of 'Master Speed, More Profits', this competition is designed to appreciate professional technicians as well as strengthen the Midea purchasing service ecosystem throughout Indonesia.

This program is not only a skill competition, but also a tangible form of Midea in building long-term and mutually beneficial relationships with technician partners. Through the Midea Club, we want to provide the best service for consumers and professional progress for technicians," he continued.

This tournament will be held in a roadshow format in 7 cities, namely Jakarta, Bekasi, Tangerang, Semarang, Yogyakarta, Denpasar, and Surabaya, involving a total of 280 AC technicians. Each city will send 40 selected technicians who have previously joined the club (digital professional management platform/media for technicians and AC installers).

10 of the best technicians as national winners will be selected, with 5 of them being sent representing Indonesia to the ASEAN level competition against the best technicians from Malaysia, Thailand, Vietnam, and the Philippines.