YSL Live TikTok Session Tuai Gelak Tawa Netizens, Hosts Already Appear Elegant But Welcomed By Receh Comments
YOGYAKARTA A luxury brand fashion, Yves Saint Laurent (YSL) is currently being discussed on social media timelines, because it has also enlivened the TikTok Shop Indonesia world. At the YSL live TikTok moment, netizens were busy writing humorous comments on the products offered during live streaming.
As we all know, YSL has been known as a fashion luxury brand for fashionistas that want to look elegant but contemporary. This brand is also a symbol of luxury, elegantness and exclusivity. YSL has been present in luxury boutiques, haute couture campaigns, or prestigious shelves in well-known shopping centers.
However, now, YSL is implementing an aggressive marketing strategy. They try to expand the market via live TikTok, a platform that is synonymous with young people, viral trends, and a more relaxed style of communication.
Through live streaming sessions on TikTok, YSL tries to reach a new audience, namely the digital generation who likes to shop while watching entertainment content.
Interestingly, in the live YSL TikTok session, the host actually appears calm and elegant. Even though usually TikTok's live host often appears with a screaming style, the gimmick sounds a bell, or impromptu promotions in the style of 'FLASH SALE starts in a matter of minutes!'.
During the session, YSL hosts looked calm and elegant when explaining the product in detail. YSL live hosts also did not force the audience to rush out.
However, because of the silence and moderateness, the session was filled with stomach-churning comments.
The house is really good, you know.. we weren't told to check out quickly. It's not like 'short brother is checking out before the price returns to normal ting ting ting !!!, wrote one TikTok user.
Parfum for Serut sheep, wrote another TikTok user who was greeted with laughter in the reply column.
"He's still teasing UMR's salary or not," said another netizen.
The live strategy on TikTok is YSL's effort to unite with digital local culture. This platform made by ByteDance is not just a sales channel, but an interaction and entertainment space.
Although identical as a luxury and exclusive brand, YSL managed to appear grounded and received a warm welcome from the Indonesian audience.
"I'm really moved that I've been the target of YSL marketing," reads one netizen.
With TikTok live, YSL luxury products will be more accessible to the public without having to sacrifice their identities.
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