Experience Of Children Drinking Milk On Planes On Vacation Trips

JAKARTA - Traveling by plane with children often demands extra preparation, especially regarding their nutritional intake. In the midst of limited space and activities while in the air, many parents look for practical and nutritious alternatives, one of which is liquid milk ready to drink.

This product facilitates the provision of nutrition without the need for additional tools, so that it becomes an ideal choice for short or long-distance travel.

Seeing this need, an interesting initiative came from a collaboration between Bebelac and Citilink, which held a special activation on the Bali (DPS) flight Jakarta (CGK) on July 15, 2025.

This moment coincides with the end of school holidays, when many families return to their routines and children prepare for the new school year.

During the flight, the passenger's children receive packages containing liquid milk ready to drink and drawing pads, as simple media to maintain comfort while stimulating their creativity.

This activity aims to provide a positive experience for children in the transition from vacation to new school days.

Anissa Ardiellaputri, as Head of Brand Bebelac, said that the post-holiday phase can be a challenge for children.

"We want to be closer to accompanying Indonesian families, especially in important moments such as traveling back from vacation," he said in a written statement to VOI.

This initiative also targets children's emotional and mental aspects in the face of changing routines. In a transition period like this, children need encouragement to stay enthusiastic, including from small things such as fun activities on the plane or easy-to-eat nutrition.

Meanwhile, Citilink's representative, Tashia Scholz, revealed that this activity is in line with the airline's commitment to provide a family-friendly flying experience.

He added that children were also invited to get involved in interactive quizzes on the plane, as a means of conveying their holiday stories in a fun way.

This collaboration is expected to be one of the creative ways to help parents prepare their children for school days, as well as emphasize the importance of children's nutrition that is still fulfilled even though they are on their way.